Weekly newsletter

  • Newsletter Nº110

    Artwork in the banner by Matthew Clark     “The fight-or-flight response (also called hyperarousal, or the acute stress response) is a physiological reaction that occurs in response to a perceived harmful event, attack, or threat to survival.”   This week I read about how......

  • Newsletter Nº109

    Artwork in the banner by Rémi de Ligny     “You’re doing it wrong. But at least you’re doing it. Once you’re doing it, you have a chance to do it better. Waiting for perfect means not starting.” – Seth Godin   From riding &......

  • Newsletter Nº108

    Artwork in the banner by MIMOA     I’ve been lamenting that I really haven’t been riding much recently but today I’ll be racing in the evening on the track & riding to VC offices during the day leading a group of startups along with......

  • Newsletter Nº107

    Artwork in the banner by Noma Bar     This week I was impressed by this video on how Louis C K tells his jokes. Then, I saw that Lifehacker had already written a post spelling out the key four strategies described: More below… As......

  • Newsletter Nº106

    Picture in the banner by Ilvy Njiokiktjien for NY Times     “Nothing matters more than results” Except for: Community, contribution and what our friends think And 💤 ! Seth Godin recently wrote about the importance of results. But he left out rest. I’m all......

  • Newsletter Nº105

    My bud Benjamin recently asked for restaurant recommendations in Cologne on FB. I tagged Jan from RadTouren in the comments and Jan suggested a few good ones. Jan asked: “formal or normal?” Benjamin said formal if that means better. But is that true? Yesterday at......

  • Newsletter Nº104

    …what stands in nearest proximity to you has enormous implications. As Jim Rohn has wisely said, “You are the average of the five people you spend the most time with.” Similarly, Tim Sanders, former Yahoo! director, said, “Your network is your net worth.” – Benjamin......

  • Newsletter Nº103

    This past weekend was the Schwarzwald Giro in the Black Forest. It was awesome. : ) This past weekend also was a grim spectacle of racial tension in the US. It was awful. : ( Nothing kills your vibe like watching your home country devolve......

  • Newsletter Nº102

    This may be the 3rd of 4th time I’ve written an issue from a train. Right now I’m sitting in an ICE en route to Freiburg for my 4th Schwarzwald Giro! Last years was so rad: jespergrundahl.exposure.co/schwarzwald-giro-2016 I’m stoked for two days of trying not......

  • Newsletter Nº101

    To “run what you brung” is an old racing term meaning racing what you rode to the race. Back in the late 1940s when servicemen came back from the war. They had no money for racing bikes, but they wanted to have fun. Hooligan racing......

  • Newsletter Nº100

    ONE HUNDRED ISSUES!   Let’s throw back to Issue Nº1: essentially incepted as a sounding board for the freelance work I was doing back then. I was preparing for Eurobike just like I am now. (who’s going?)   And a year later: Nº50. Even more......

  • Newsletter Nº99

    “I think there is a level of human responsibility that’s out there just from being a human being put here on this earth. You know, I can choose to be a spectator, be somebody that’s not contributing anything, just being a critic even. I think......

  • Newsletter Nº98

    Recently I was, perhaps somewhat unempathetically, musing on the seemingly more prevalent occurrence of burnout here in The Netherlands. I just seem to hear of it so much. Apparently, in 2013, the Netherlands ranked as the fourth happiest country in the world, and one of......

  • Newsletter Nº97

    I was lucky enough to be in a photoshoot for Tern Bikes with my daughter this week. (Thanks for the chance, Chris of goodtimesroll.cc & Ad Lips) The photographer, Sebas Romero of Black and Rad Barcelona, was cracking me up for two days. The crew......

  • Newsletter Nº96

    Don’t player hate, anticipate and formulate! This week I did some reading on negotiation. I learned that all negative “negotiation tactics” can really be boiled down to three main strategies: 1. Deception 2. Coercion 3. Prevention (- from Negotiations and Selling by Sameer Kulkarni) More......

  • Newsletter Nº95

    This week had some serious nostalgia. I saw WHY? for the first time in 12 years last night & I got back to my roots of working in restaurants this morning. I had the chance to help prepare salads inspired by me with Dom &......

  • Newsletter Nº94

    Last night I walked my first AvondVierdaagse with my kids. It’s a great annual initiative in 600 municipalities across The Netherlands getting kids out on long walks with friends and family 4 evenings in a row. Preparing for today’s newsletter, I got to thinking about......

  • Newsletter Nº93

    This past weekend was Rapha Rides Amsterdam! Nearly 600 people attended the events throughout the weekend. I personally did the Chase the Sunrise ride, Camping Trip & Urban Secrets ride. Each was awesome! More below… As always, thanks for reading!     Get next week’s......

  • Newsletter Nº92

    I skipped a week! Did you notice? That used to freak me out but sometimes completely unplugging is simply the best way to go. It was nice! I was in Brabant north of Breda nearly in the Biesbosch for several days with my family in......

  • Newsletter Nº91

    Its been a busy week back in Holland after last week’s Swiss trip (peek these recaps by John & Elena). And I’m still playing catch up as today is Amsterdam’s biggest Tech Conference: The Next Web. As I scramble to ship this (late, I know)......

  • Newsletter Nº90

    That’s me flying  through the Alps 😉 “As it is always with our trips, bikes broke, weather sucked, and we were lost as hell. Will gladly print the story.” – @Farridemag I’m penning this edition from Basel, Switzerland. I’ve been here on a double whammy......

  • Newsletter Nº89

    The American English definition of “make it worth someone’s while” is: “to pay a reward to someone for doing something”. Ultimately every aspect of what I do day in day out is meant to be worth my while & that of our clients, their prospects......

  • Newsletter Nº88

    “Whatever else each of us derives from our work, there may be nothing more precious than the feeling that we truly matter — that we contribute unique value to the whole, and that we’re recognized for it. … Feeling genuinely appreciated lifts people up.” –......

  • Newsletter Nº87

    ‘Speed brings safety’ is ‘Geschwindigkeit bringt Sicherheit’ in German. A variation of Issue 77’s theme: ’If you slow down, you go down’ but that was about maintaining your momentum while remaining modest. But what if speed isn’t what you wanna be modest about, especially as......

  • Newsletter Nº86

    “A man who dares to waste an hour of time has not discovered the value of his life.” —Charles Darwin I love group rides. Riding with others is easily one of my favorite things about cycling. But sometimes time is of the essence; I need......

  • Newsletter Nº85

    I was wracking my brain trying to think of some Cockney Rhyming Slang combo for this week’s intro & realized it’s easy: I’m stoked for Bespoked! Who else will be in Bristol for the UK’s Handmade Bike Show this weekend?   More below…   As......

  • Newsletter Nº84

    I love a good metaphor. Can I draw a parallel from life in business to on the bike? What’s not to like? 😉 ‘Spin to win’, for example, can have a few connotations from gambling to gymnastics but in cycling, it’s all about high cadence.......

  • Newsletter Nº83

    “One of the key underlying principles of swear words is that they work as a sort of linguistic weapon which automatically triggers negative emotions in the brain of the listener,” – Philip Seargeant in a post on Strong Language, a blog dedicated to swearing cited......

  • Newsletter Nº82

    I just read about Earl Tate. He is a volunteer crossing guard that has made generations of kids smile in Wilmington, Delaware.   He has been watching over an intersection in northeast Wilmington every school day for 19 years. He does it for free, and......

  • Newsletter Nº81

    Learning the hard way & not listening when you should are common mistakes. Whether it’s burning 10 million dollars in a startup or burning down your house trying to kill bees with fire. Before they even picked up the match, I bet people urged them......

  • Newsletter Nº80

    February was a busy month! March will be even more bananas! 🍌 🍌 🍌   I’ve been waxing poetic in these introductory paragraphs & getting great feedback.   More below…   As always, thanks for reading!     Get next week’s direct to your inbox!......

  • Newsletter Nº79

    “It is even better to act quickly and err than to hesitate until the time of action is past.” – Carl von Clausewitz I say when in doubt, lead it out almost daily. It’s the rhyming version of ship it! Whether it’s a decisive moment......

  • Newsletter Nº78

    Sometimes you’re the hammer & sometimes you’re the fail. We don’t always nail all our projects here at Twotone but incrementally we do learn & step up our game each week. We call each other out and count on our clients to do the same.......

  • Newsletter Nº77

    “Life is like riding a bicycle. To keep your balance, you must keep moving.” Albert Einstein got a few things right in his day not the least of which winning the Nobel Prize for Physics. His analogy for cycling and life is a favorite of......

  • Newsletter Nº76

    From large-scale strategic discussions to day-to-day office interactions, conflict avoidance can sometimes be the main obstacle blocking your path to progress. Ok, then what?   More below…   As always, thanks for reading!     Get next week’s direct to your inbox! Subscribe here:...

  • Newsletter Nº75

    What. A. Week. Last time I mentioned Trump I found I had some supporters subscribed. I was elated. Ok, we lost some subscribers but encountering & engaging pro-Trump people in Holland is nearly impossible. (everyone has seen this right?)   More below…   As always,......

  • Newsletter Nº74

    Spoiler alert: It’s not about outdoing someone. It’s about outdoing yourself. This talk is a rerun of issue 71’s theme & the Sinek talk featured in issue 70 but worth underscoring. I was reminded of this by two recent revues from Nalden & James Costa.......

  • Newsletter Nº73

    Time management gurus rarely stop to ask whether the task of merely staying afloat in the modern economy – holding down a job, paying the mortgage, being a good-enough parent – really ought to require rendering ourselves inhumanly efficient in the first place.   More......

  • Newsletter Nº72

    I’ve never been one for New Year resolutions. I have, however, always been one for constantly iterating on approaches to getting more done each day. That’s why David Hieatt’s article below in the Startups section caught my eye.   More below…   As always, thanks......

  • Newsletter Nº71

    Two kinds of winning According to Seth Godin, Some can only win when others lose. Others seek to win by helping others succeed. One of these approaches scales far better than the other. I love this because it can apply to cycling too! #whenindoubtleaditout  ......

  • Newsletter Nº70

    On Wednesday nights, I break my #earlytobedearlytoshred routine and take the time to dive into accumulated Pocket bookmarks, a folder of auto-archived newsletters like those from people like: James, Ross, Azeem, Kristel & Celine, Nalden & Joachim.   More below…   As always, thanks for......

  • Newsletter Nº69

    🎉 We’re celebrating tonight! 🎉 Come by our office & enjoy some delicious food by PintXo & refreshing à BLOC beers. Not mention rub shoulders with many of the awesome people that make the companies Amsterdam & beyond’s startup & cycling scenes excel. Gonna be......

  • Newsletter Nº68

    🍴 You are what you eat.🍴 Well, unless you’re stressed. We scarf cropboxes almost daily at the office but the reality is… Stress Can Override Benefits Of Healthful Eating.   More below…   As always, thanks for reading!     Get next week’s direct to......

  • Newsletter Nº67

    The Gospel of Philip is one of the Gnostic Gospels, a text of New Testament Apocrypha, dated to around the 3rd century but lost in modern times until an Egyptian man rediscovered it by accident, buried in a cave near Nag Hammadi, in 1945. I......

  • Newsletter Nº66

    Anyone that knows me. Like, really knows me… …knows I love #hashtags that rhyme: #earlytobedearlytoshred #dropinordropout #ifyouslowdownyougodown #whenindoubtleaditout #stokednotsoaked (for Wit Industries FenderBender) #noflywheelnoroadfeel (For Wahoo Fitness’ Kickr trainer)   More below…   As always, thanks for reading!     Get next week’s direct to......

  • Newsletter Nº65

    Today was a bummer day of disbelief for most everyone I know. It seems that an alarming percentage America has fallen victim to the illusion of truth.   More below…   As always, thanks for reading!     Get next week’s direct to your inbox!......

  • Newsletter Nº64

    Andrew Wilkinson of MetaLab wrote a post on Medium a little over a week ago called Skateboard, Bike, Car. (Do cars really need to be the next level? ; )) This guy’s post on the history of the bicycle as a better analogy for agile......

  • Newsletter Nº63

    Party Alert: Next month, Twotone Consulting with be 2! If you’re in Amsterdam, save the date of the evening on Nov. 25th Dec. 9th! Lookout for more info soon!   More below…   As always, thanks for reading!     Get next week’s direct to......

  • Newsletter Nº62

    As some long-time readers may recall, this isn’t the first time I’ve penned an issue from a night train. Typically between Amsterdam and Munich, this edition is being prepared on the rails between Bregenz & Vienna. I’m en route to the 1st ever Vienna Bike......

  • Newsletter Nº61

    Last week the team here at Twotone started with why. We sat down for an entire day with Ashley Usiskin and dug into why our company exists, how we go about our mission, and what exactly we do. This Golden Circle concept is familiar to......

  • Newsletter Nº60

    This week I was inspired by a medium post that David Heinemeier Hansson recently wrote. If you don’t know @DHH, he is the creator of Ruby on Rails and Founder & CTO at Basecamp, formerly 37signals). As I used to sell Ruby on Rails consulting,......

  • Newsletter Nº59

    I stumbled across a talk for a high schoolers by Paul Graham from 2005. He never actually gave it, because the school authorities vetoed the plan to invite him. Whoops!   Don’t know who Paul is? In 2005 he and Jessica Livingston, Robert Morris, and......

  • Newsletter Nº58

    September is wrapping up with a bang! We’re kicking off several new projects here at the office helping companies like eFarmer & Visiotalent with sales and People’s Poncho with PR. With a few more in the queue, Q4 could shape up to be our best......

  • Newsletter Nº57

    After a week out at Eurobike, then a beautiful wedding in Berlin & a soberingly strenuous yet amazingly rewarding week conquering the 1st Torino-Nice Rally, I’m back in Amsterdam. September feels like a new beginning in so many ways already. Can’t say it’s because of......

  • Newsletter Nº56

    Live from Friedrichshafen! Well, Markdorf a few kilometers west of the Eurobike tradeshow. I’m here with Far Ride, Zwatt, Gilles Berthoud, Wahoo Fitness, Komoot and Fahrstil. Today is the second day of the show & it’s going to be a busy one, so I’ll keep......

  • Newsletter Nº55

    I rush to & from speculative meetings all the time. All the time.   I love them so it’s ok.   But when my bud Jambi sent this classic Paul Graham post Maker’s Schedule, Manager’s Schedule from 2009, I chuckled… then paused.   More below…......

  • Newsletter Nº54

    Who else is attending Eurobike this year? Let’s meet up!   🌅  I’m riding from Munich to the show with several friends again this year. 200km from Munich to Friedrichshafen. Here is the route on Komoot. We’ll leave around 9am on Tuesday, Aug, 30 from......

  • Newsletter Nº53

    Inspiring solidarity and trust within our own team has been on my mind a bit recently. I tried to put my finger on what exactly it accomplished more than just gezelligheid, then I read:   “What’s the connection between employee trust and financial performance?”  ......

  • Newsletter Nº52

    There are 168 hours in a week; this is an immutable truth. That sounds like a lot, but is it really enough time to cover the demands of a successful career, family involvement, and everything else that makes up a fulfilling life? Let’s do the......

  • Newsletter Nº51

    more rest = more best.   I wrote about how being tired isn’t a badge of honor back in issue 39 but just read that taking even 20 minutes of shut-eye is comparable to “literally plugging in your phone battery, 30 mins of downtime and......

  • ONE YEAR ANNIVERSAY! Newsletter Nº50

    One year ago I started shipping weekly newsletters. I was inspired to do so by my friend Joachim Baan and local startup hero Nalden.   Back then, I was also writing about The Importance of Being Dropped and 6 months into working for myself again......

  • Newsletter Nº49

    Ryan Aventis The Economist’s senior economics editor and Free Exchange columnist asks Why do We Work so Hard? suggesting our jobs have become prisons from which we don’t want to escape. Its a long read but I can certainly relate:   “Our social networks are......

  • Newsletter Nº48

    Rolling resistance, sometimes called rolling friction or rolling drag, is the force resisting the motion when a body (such as a tire) rolls on a surface. The primary cause of pneumatic tire rolling resistance is hysteresis. Hysteresis is the time-based dependence of a system’s output......

  • Newsletter Nº47

    Amsterdam has its first ever Bicycle Mayor!   Initiated by CycleSpace in Amsterdam earlier this year, the Bicycle Mayor Program will work to move all aspects of cycling in cities from the fringes into the mainstream. This is part of a bigger initiative to accelerate......

  • Newsletter Nº46

    Yesterday was Father’s Day! One of my favorite things to do with my kids is share music with them. Specifically, music that made an impact on me.   When I read that Spotify is making us boring because algorithms shape music taste and we’re losing......

  • Newsletter Nº45

    Despite taking the short 40km route of yesterday’s Retro Ronde van Vlaanderen, I’m still sore from hauling the tandem through train stations!   I attended the 10th annual Belgian tribute to cycling’s glory days on behalf of our client Brooks Nederland (Kruitbosch). It was a......

  • Newsletter Nº44

    Empathy is the capacity to understand or feel what another being is experiencing from within the other being’s frame of reference. [wikipedia]   “That’s really the purpose of the talk today for me is this empathy of understanding the people that you’re working with. That’s......

  • Newsletter Nº43

    Greetings from near Rodanthe, North Carolina in the Outer Banks! Still on ’vacation’ touring up the East Coast with my family. We’re posted up at a beach house with several of my wife’s friends from college & their families.   As always, thanks for reading!......

  • Newsletter Nº42

    Live from Largo, Florida! Week one of keeping the rhythm on my family’s quasi-vacation to the US is coming to a close. I’ve mostly kept my goal of maintaining my early rising routine motivated by a mixture of road rides & skype calls. After this......

  • Newsletter Nº41

    Good morning from 30,000ft en route to 🇺🇸 ! Last week, after Budapest with Vulpine, I was in Stuttgart & München with Alternative 138 for Recon Instruments. Even managed to make a cameo on their twitter too. Unfamiliar with Recon? Check this out.   This......

  • Newsletter Nº40

    40th Issue! Happy Mothers Day to all you Moms reading! 🙂 I’m back on the weekend schedule due to travel & spending extra time with my family. Yes, I’ve been getting more sleep since last issue too! In other news, Your Phone Might be Killing......

  • Newsletter Nº39

    Jason Fried, Founder & CEO at Basecamp recently wrote a pretty opinionated Medium post saying that “Being tired isn’t a badge of honor”. Ok, but what about the health boons of skimping on sleep? Just kidding, sleep is super important. This is a frequent conversation......

  • Newsletter Nº38

    Almost broke the chain! I’m a few days over due from the regularly scheduled time but it is just my own deadline after all. Turns out, people miss their own deadlines a lot – there are even some fancy schmancy psychological reasons why it happens.......

  • Newsletter Nº37

    Staying organized is hard. I saw Noah Kagan speak at a Startup Riot in Atlanta I think. Dude is bombastic but on target. Check this amazing breakdown of how he gets shit done. (Hat tip pr.co newsletter for that one). As always, thanks for reading!......

  • Newsletter Nº36

    “You might not be reading this. […] And you might not be getting those other newsletters you subscribed to.” – Seth Godin   Get next week’s direct to your inbox! Subscribe here:...

  • Newsletter Nº35

    Mornings are an under-utilised tool to aid productivity. (and radness, see my favorite self-invented hashtag: #earlytobedearlytoshred & Jesper’s Say Hello – Wave Goodbye post below.)   Get next week’s direct to your inbox! Subscribe here:...

  • Newsletter Nº34

    Berliner Fahrradschau Always good to be back in Berlin. And even better during the Berlin Bike Show. This year was the best yet and the Radavist post below makes it easy to understand why the show has become so beloved!   Get next week’s direct......

  • Newsletter Nº33

    Adventures! I was inspired by this post about why every father should bring his toddler out for a mini adventure. Without getting too sappy, I loved it. Totally different take on the work/life balance idea and maybe even modern fatherhood:   Get next week’s direct......

  • Newsletter Nº32

    My legs are toast! I was in Nice over the weekend exploring with Far Ride Magazine. (more on that below) Next week is Berlin for the Berliner Fahrradschau. Need reasons to make the trip? I wrote down 10 for Soigneur Magazine 😉   Get next......

  • Newsletter Nº31

    Uncertainty can be scary or inspiring. Some people thrive on it out the gate and other need some practice. I can easily say my time in The Netherlands has been some of the most uncertain in my life. It wasn’t until I started this company......

  • Newsletter Nº30

    We onboarded our newest team member, Irina, with ,homemade cupcakes, co-hosted the 1st Sales Hacker Amsterdam of 2016 and sent out deposit invoices for 4 new projects. Lookout for more client features on our site in the coming weeks too!   Get next week’s direct......

  • Newsletter Nº29

    Every week I start with a blank screen. I pull sites, highlights and articles I’ve spotted throughoutthe week from Pocket and begin laying out what I’ll share. There is never a theme initially yet one always appears. This week? Feeling good.   Get next week’s......

  • Newsletter Nº28

    Sending this almost two days late and still not even unpacked after Rockit Summit in Chișinău, Moldova. : ) The conference was truly incredible. The calibre of speakers was world class, the event organization was outstanding and attendees were highly energetic & engaged! Watch the......

  • Newsletter Nº27

    Making the most of your time is tough. Admittedly, I’ve been one to spend time looking for productivity hacks. But taking the time to do things is about priorities. Even then, at some point, you worry if you wasted time. Well, what are the biggest wastes of......

  • Newsletter Nº26

    We’re on the ground at ISPO 2016 identifying new partnerships and clients for komoot.de, ignitiondg.com & phoenix-wharf.com. Don’t worry, we’ll find time to ride as well!   Get next week’s direct to your inbox! Subscribe here:...

  • Newsletter Nº25

    So much content marketing in January is all about new beginnings. What about something you began but screwed up somehow? Here is a reminder about responding well to failures and learning from mistakes by admitting them without excuses or defensiveness. What mistakes have you already......

  • Newsletter Nº24

    Too legit to quit or is it too much grit to quit? Grit can matter more than IQ and this edition of our newsletter starts with the the concept of grit and how to develop it.   Get next week’s direct to your inbox! Subscribe......

  • Newsletter Nº23

    1st ride over 500km last week and today is the 1st issue to over 500 subscribers. Coincidence? We think not! Here is the 1st Revue Newsletter for for 2016!   Keen to get the next issue direct to your inbox?Subscribe here:...

  • Newsletter Nº22

    Hello from a night train between Arnhem & Amsterdam. Here’s newsletter Nº22. Enjoy!   Get next week’s direct to your inbox! Subscribe here:...

  • Newsletter Nº21

    Live from Biberwier, Austria! Holidays at Twotone Consulting, but still enough time to do a newsletter. Here we go!   Get next week’s direct to your inbox! Subscribe here:...

  • Newsletter Nº20

    This was a big week at the Twotone Amsterdam office. We now have enough desks to accommodate all 4 of us. And no-one has to sit on the ground anymore. Which is nice. And a new newsletter. Dive right in!   Get next week’s direct......

  • New website!

    TwotoneAMS is growing and expanding into new and unknown territories. We want to make the things we love and do bigger, better and bolder. A new website fits this idea. But instead of uploading a finished product, we thought: “Why not involve everyone in the......