Kristy joined Twotone after three years at Rapha, where her passion for the cycling industry was ignited. Originally from San Francisco, she became immersed in the consumer product and tech world. Kristy has held Director of Corporate Communications roles at multiple start-ups, where she managed international PR campaigns for product launches, as well as analyst tours where she positioned businesses for acquisition by Microsoft and IBM.
After starting a family, her next chapter brought her to Amsterdam, where she managed dance music artists and an indie record label, signed to Armada Music.