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୧(▲ᴗ▲)ノNº303 What's Not To Like About Eurobike? 🇪🇺 🚲

The biggest show of the year is here! Procraft relaunch, Moustache Project Box 46 & our dinner is sold out! Matt Wragg’s 4500km emtb test, Oatly & EF + Don Ritzen’s hard decision chart. LtD's 3rd at Tour Divide, Radavist interviews Dain at Leat, a Flower Bike Man film & Bespoked Manchester coverage!
Jon Woodroof
7 min read
୧(▲ᴗ▲)ノNº303 What's Not To Like About Eurobike? 🇪🇺 🚲
The 6th edition of our tradeshow zine tradition! Only 100 copies! Catch us at the show to get one!
Table of Contents

This week's intro will be brief as it's trade show time and we're rolling to the convention center in a few!

Here's where you'll find Team Twotone:

📌 @super73eu 🇺🇸⚡️ (Hall 12.1, A37)
📌 @silca_velo 🔧💨 (Hall 12.1, A29)
📌 @oldmanmountainracks ⛰️👴 (Hall 12.0, C09)
📌 @bespoked.cc – Europe’s Largest Handmade Bike Show 🚲
📌 @omnium 🇩🇰🚲 (Hall 8.0, B18 & Area 11.0 E09)
📌 @procraft.cycling 🇩🇪 (Hall 12.0 A15 in @merida.bikes x @centurionbikes booth)
📌 @Moustachbikes in the Pinion, Enviolo, Magura & Gates booths

Full show overview here.

Enjoy the rest of the week & we'll be back with our thought-provoking preambles in 7 days!

thank you for reading,

Jon

Upcoming Events

July
  • 🇩🇪 3-5th Eurobike
  • 🇩🇪 4thOur Eurobike Dinner
  • 🇳🇱 18 The Mechanics of Joy
  • 🇳🇱 20 Velocio Rider Series Amsterdam
  • 🇳🇱 20 Marnix Crüe BMX Jam
  • 🇳🇱 21 Amsterdam Pride Ride
    • ☕
    Read regularly? Consider supporting or say thank you with coffee!

    Bikes

    Procraft Brand-Relaunch Today!

    Come celebrate with us today at Hall 12, booth A15, from 4 pm to 6 pm! More info is in our newsroom.

    Moustache Project Box 46 Launches Today at 10am

    If you're at Eurobike, stop by Hall 12, Booth 18 to check it out in person! (More info)

    Our 3rd Annual Eurobike dinner is SOLD OUT!

    We're very blown away by the turnout & will ensure there are more seats next year! Need other Thursday options? Swing by the Omnium party!

    Ideas

    Matt Wragg's 2020 YT Decoy & Industry Obsolescence

    Staff Rides: Matt Wragg’s 2020 YT Decoy - Pinkbike
    Matt’s put more than 4,500km on his Decoy over the last 3 years - how has it withstood the test of time?
    Pinkbikemattwragg

    "Does it matter if the motor tech is surpassed? How do the batteries hold up out in the real world? How will the small parts survive? What is it that makes a bike worth keeping for the long-haul? After three years and more than 4,500km with this Decoy, this is my attempt at answering some of those questions." But after after 4,000km his motor became a €800 paperweight & there are no options for him to upgrade the motor on this bike.

    OATLY Sponsors EF Pro Cycling

    Oatly on LinkedIn: OATLY x EF PRO CYCLING | 29 comments
    EF Pro Cycling is a professional cycling team. People at Oatly know how to cycle. According to an overpaid marketing consultant, “Those synergies are… | 29 comments on LinkedIn
    LinkedInOatly

    Sure you saw Red Bull & Bora Hans Grohe but did you see that Oatly is EF Pro Cycling’s “Official Performance Partner.”? Click thru for the video. Oatly nails marketing as a rule & this is another smart move.

    Don Ritzen's Reminder That Hard Decisions Pay Off Long-Term

    Image preview
    "The pictured mechanism was already proved in the 1980s by a famous “Stanford marshmallow experiment”. In it, children were shown one marshmallow and given an option: either to eat it right away or wait and be given a second marshmallow.Here is the twist: turns out that children who had better self control and did not eat the first marshmallow right away, were more successful in life later (tests scores, cognitive and social skills etc)."

    Friends

    Congrats Laurens Ten Dam on 3rd in Tour Divide!

    Laurens ten Dam derde in Tour Divide: “Next level naar de klote”
    Laurens ten Dam is als derde geëindigd in de Tour Divide. De Nederlander deed in totaal vijftien dagen en zes minuten over de ultrarace die van de noordgrens naar de zuidgrens van de Verenigde Staten loopt via de Continental Divide. De derde plaats van Ten Dam liet zich al even aankondigen. De Nederlander reed sinds […]
    WielerFlitsJulian Dubbeld

    Also, mega props to SILCA-supported athlete Justinas Leveika of Lithuania on 1st AND breaking the overall course record held for eight years by the late great Mike Hall. And Velocio ambassador Ulrich Bartholmoes for a very strong 2nd. As well as to my friend Mateo on a solid 16th! Never thought I'd be keen but I'm kinda tempted!

    The Radavist interviews Dain at Leatt

    Existential Safety: Leatt at 20 – A Conversation with Dain Zaffke – Nicholas Haig-Arack
    We’re trying something new here at The Radavist. We have been exploring various ways to keep providing free, top-notch photography, reviews, news, and Reportage to our audience, and sponsored content is one way to keep the lights on and the bills paid. We’re unwilling to compromise your trust, so we pledge to always operate with the utmost integrity and be fully transparent about any spon-con on the site. Full disclosure: this article was supported by Leatt. If you’d like to keep the Radavist independent, please consider joining the Group Ride today – a monthly or yearly subscription is the best…
    The RadavistBy: Nicholas Haig-Arack

    Radavist contributor Nicholas Haig-Arack, recently caught up with Leatt’s Dain Zaffke to learn about the brand’s history and discuss matters of safety, both physical and existential. I've known Dain since he was helping get Grinduro rolling at Giro & recently met the senior team from Leatt with my longtime friend Bastian, so seeing the feature caught my eye. Nice one, guys! And wishing you all the best with your health, Dain!

    The Flower Bike Man

    "A Florida transplant transforms ordinary bicycles into colorful works of art that don the city of Amsterdam. Originally inspired to make his wife’s bicycle stand out amongst the others, after epilepsy induced seizures affected her memory, a loving gesture has turned into so much more. His bicycles not only provide for an interesting photographic subject, but serve as a vehicle for social impact, spreading love as a cure for even the darkest of days." I met Warren years ago with my kids and always have a good chat with him when I see him around town. Love is cure!

    Radness

    BESPOKED Manchester Coverage On The Radavist!

    2024 Bespoked Manchester
    I'm bummed I couldn't make it to Manchester but Josh's coverage is a solid substitute! Mega! Already looking froward to Bespoked Dresden in October!

    Awards Manchester 2024

    2024 Bespoked UK Handmade Bicycle Show Part 01: BTR Fabrications, Clandestine, Condor, Craft Bikes, Sour, Sturdy, Ted James Design, Hex Components, Tailfin, and Buxumbox – Josh Weinberg
    With both 2024 Bespoked UK and MADE Australia taking place over the same weekend, we’ve got an action-packed week of event recaps ahead. First up, Josh is in Manchester, England, reporting from the historic Victoria Baths with the first group of stunning bikes and products from BTR Fabrications, Clandestine, Condor, Craft Bikes, Sour, Sturdy, Ted James Design, Hex Components, Tailfin, and Buxumbox. Let’s dive right in below! Thanks to SILCA for sponsoring our 2024 Bespoked Bike Show coverage! The Bespoked Handmade Bicycle Show has returned to the United Kingdom this summer. Currently underway at the historic Victoria Baths in Manchester,…
    The RadavistBy: Josh Weinberg
    2024 Bespoked UK Handmade Bicycle Show Part 02: Alfano, Assembly, Atherton, Drust, Medusa, Reilly, 18 Bikes, SON, Wizard Works, and Uber Gallery – Josh Weinberg
    With both 2024 Bespoked UK and MADE Australia taking place over the same weekend, we’ve got an action-packed week of event recaps ahead. First up, Josh is in Manchester, UK, reporting from the historic Victoria Baths with the second group of stunning bikes and products from Alfano, Assembly, Atherton, Olsen Bikes, Medusa, Reilly, Eighteen Bikes, SON, and Wizard Works Let’s dive right in below! Thanks to SILCA for sponsoring our 2024 Bespoked Bike Show coverage! This iteration of Bespoked has been quite the whirlwind. There’s been so much to see and learn – from intricately finished and built bicycles to…
    The RadavistBy: Josh Weinberg
    Thank you very much for reading!
    Here's to sharing a beer at Eurobike this year!
    Written by
    Jon Woodroof

    Jon Woodroof

    ♥️ @Kristyspark✨, Otto, Mira, Errol, Simone, Brayden & Rowan 💡 living the dream @Workspacesix & @Twotoneams 💌 I love to send special stuff to special people weekly.
    View all posts
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