à BLOC

Description

We teamed up with bicycle beer brand à BLOC to help ensure maximum exposure for their succesful crowdfunding campaign on Kickstarter. After that they had events around the world launching their beer in Australia and the UK. We helped drive journalists to those events. Besides the obvious PR work we also did a pletora of introductions to other cycling related brands. This meant they didn’t only get global exposure, but also valuable partnerships that helped their brand grow in another way.

À BLOC
Categories
  • Cycling
  • PR