the people’s poncho

Description

Having a background in cycling doesn’t always mean that we’re helping with purely cycle related PR project. For the people’s poncho for instance we helped getting their ponchos into lifestyle and rainwear shops as well as cycling magazines. We were most stoked on getting the story in the Holland Herald for free, ensuring that for a whole month literally all over the globe & up in the air the story could be read by 250.000 people.

THE PEOPLE'S PONCHO
Categories
  • Marketing
  • PR
Tags
  • poncho
  • rain