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ദ്ദി ˉ͈̀꒳ˉ͈́ )✧ Nº328 Need to Scrap Your Subculture Aesthetic to grow? Survey Says No. 🔮 🧷

Nº328 Bespoked's Apocalypse Build-Off, Départ Benelux gets rolling & Old Man Mountain lowers Fit Kit pricing. Martina at Swift ponders niche branding & growth, NYT has tips to be normal online & Technium has 50 for travel. Hufnagel skewers, Meerglas shop visit, POSTER CA starts & Le Pilgrimage recap
Jon Woodroof
5 min read
ദ്ദി ˉ͈̀꒳ˉ͈́ )✧ Nº328 Need to Scrap Your Subculture Aesthetic to grow? Survey Says No. 🔮 🧷
Some snaps from Day 1 of "Gravel Dad Camp" here in Calabardina, Spain. I'm here for a week testing bikes with friends from the industry for a 3rd year in a row!
Table of Contents

Considering I'm technically on vacation, I'll keep this intro super brief! The subject line was inspired by a LinkedIn post by Martina at Swift Industries (linked below) about the balance between staying true to your interpretation of your brand & the need to expand.

It got more comments & likes, and the opinions & insights shared are worth taking a look. Ultimately, it is a nice reaffirmation that Now more than ever, the brands that are real beat those chasing mass appeal!

Thank you for reading,

Jon

🗓️
Events

March

April

📻
The Mechanics of Joy will be live on Echobox Radio on Feb 27th.
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Bikes

Bespoked's Manchester APOCALYPSE Build-Off

For the first time ever, BESPOKED is opening up to independent bike shops, mechanics, and enthusiasts for the inaugural BESPOKED Build Off! More details here.

Départ Benelux 2025

DÉPART 2025 - English - DÉPART BENELUX
Meet the riders’ community of the Benelux who value the personalisation of cycling at DÉPART 2025, November 22-23 in Tilburg, The Netherlands
DÉPART BENELUX

A new handmade show in Tilburg, NL has been announced for November 22 & 23 of this year. Read more about it here.

Old Man Mountain Lower Fit Kit Pricing

Old Man Mountain is lowering the price of all Fit Kits!
In a time of swelling corporate profits and inflated prices seeking greater corporate profits, Old Man Mountain is standing out by dropping prices on all of their rack Fit Kits.
Twotone Amsterdam

This past fall, Old Man Mountain invested in a new CNC machine. This was done in order to keep up with demand and improve their manufacturing efficiency. This new efficiency reduced the cost to make their axles by a fair amount. Rather than pocket this newly found profit and take a long vacation in 2025 they are passing the savings on to their customers.

Ideas

Need to let go of your "indy, subculty, personal aesthetic" to grow?

Martina Brimmer on LinkedIn: #altbike | 83 comments
Well…here goes nothing Asking the internet for feedback might be the most rediculous thing to do on a Thursday morning. But in all truth, I’m too curious to… | 83 comments on LinkedIn
LinkedInMartina Brimmer

Martina at Swift Industries ponders this question & people came outta the woodwork to weigh in. Awesome conversation!

We Still Don’t Know How to Be Normal on Slack and Zoom

Ain't this the truth. Digital communication continues to be such a facepalm. Let's all up our game!

50 Years of Travel Tips

50 Years of Travel Tips
I’ve been seriously traveling for more than 50 years, and I’ve learned a lot. I’ve traveled solo, and I’ve led a tour group of 40 friends. I’ve slept in dormitories and I’ve stayed in presidential suites with a butler. I’ve … Continue reading →
The TechniumKevin Kelly

Click thru & learn a thing or two!

Friends

Hufnagel Cycles Skewers - Pre Order

Hufnagel Cycles, handmade, vintage, skewer, quick release, bicycle, Jordan, custom, gravel — jordan hufnagel
Hufnagel Cycles, handmade, vintage, skewer, quick release, bicycle, Jordan, custom, gravel
jordan hufnagelSkip to Content

I have a track bike build by Jordan Hufnagel in 2009. These skewer would look amazing on my Bilenky tandem! :D

Meerglas Frameworks Workshop Visit: Der Randonneur

Meerglas Frameworks Workshop Visit: Der Randonneur – Josh Weinberg
Located in the small countryside town of Gross Lüben, Germany, Meerglas-Fahrräder (Meerglas Frameworks) is Thomas Becker’s award-winning fabrication operation that specializes in stunning custom randonneuring, touring, gravel, and road racing bikes. With a dedication to artisan construction methods, Meerglas’ bicycles often take on a classic appearance with subtly modern details and technologies. In this Meerglas Frameworks visit, Josh documents Tom’s historic workshop space and syncs up with the builder for an interview spanning many topics, including moving his family and business out of Berlin, where he finds inspiration, his occasional unorthodox economics, and more... To Ride, Or Not As media,…
The RadavistJosh Weinberg

Thomas from Meerglas will also be hosting Fenderfest Nº2 later this year!

POSTER CA Gets Rolling

POSTER CA - Creative Agency, Berlin
POSTER CA is a Berlin based creative agency. We tell human centered stories to leave an impact in real life.
.st0 { fill: #d81703; }POSTER CA

My friend Benedict Herzberg (formerly of Standert & komoot) has kicked of his own agency. Check it out.

Radness

Le Pilgrimage: A Journey of Gravel, Grit, and Camaraderie

Le Pilgrimage: A Journey of Gravel, Grit, and Camaraderie – Cyril Chermin
If first editions carry a sense of magic, second editions prove that an event has truly found its footing. The second edition of Le Pilgrimage, which sold out within 24 hours, attracted 40 riders and garnered attention from across the cycling community. With participants from the US, UK, Germany, Spain, France, Belgium, the Netherlands, and Russia, the event took on a truly international flavor. Simon Rosmolen offers a recap of the 2024 edition of Le Pilgrimage below... The essence of Le Pilgrimage is more than just a cycling event; it’s a journey inspired by the legendary travels of Saint Roch,…
The Radavistspencer harding

An event I've longed to attend for going on three years now! Great to see the recap up on the Radavist!

Thank you very much for reading!
Here's to keeping it real this week!
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Written by
Jon Woodroof

Jon Woodroof

♥️ @Kristyspark✨, Otto, Mira, Errol, Simone, Brayden & Rowan 💡 living the dream @Workspacesix & @Twotoneams 💌 I love to send special stuff to special people weekly.
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