This issue comes to you from Berlin! I picked up my son & daughter at Schiphol Saturday morning after a wonderful dinner with Erik from Old Man Mountain & Koji & Kyohei Japanese distributor Intertec the night before.
Well, Otto & Mira's flight was delayed; we missed some trains & ultimately missed Mini Bike Fest. 😭 Quite the bummer, but I've been excited to help promote this show as the groundswell for smaller cargo bikes and, frankly, small wheel bikes in general has been
So, despite missing our trip's initial highlight, we decided to keep our spirits high for the night & rolled on our Bromptons directly to Rad Race. Sharing events like this with my kids is something special to me & appearing in some finish-line cameos is super sweet. Shout out to Kasia & Bregan for making sure our tickets were ready when we arrived! Awesome to see so many friends, new & old there, too! Kudos to the Rad Race team for staying fixie & keeping this event alive!
I'll be largely offline today & tomorrow, exploring Berlin with my kids to then return to Amsterdam together by night train on Tuesday. So far, we hit up the Mauer Park flea market for vinyl, Greifswalder DIY skatepark, and, of course, the Brandenburger Tor. Snaps & clips from our trip are here.
Thank you for reading & wishing you a nice start to the week!
Jon
p.s.
I'm looking forward to attending Cyclingworld later this month and hope to see you there there. : )
March
- 🇳🇱 23 Cycle-Run-Cycle w/ Gregario
- 🇳🇱 27 Movie Night at Gregario
- 🇩🇪 28-30 Cyclingworld Europe (Let's meet there!)
April
- 🇳🇱 5 Wheelrunner New Location Opening Party
- 🇳🇱 12 12hr Alleycat
- 🇪🇸 24-27 Border Bash Aragón
May
- 🇪🇸 1-4 The Traka
Bikes
The Bike Industry Is Broken – It Needs More Density and Less Sprawl

Worth a read. John does an impressive job surmising the path that brought the industry to its knees & suggests a course for the cycling sector to sail out of these choppy seas. Read here.
"Prior to the pandemic, no one went into the bike industry in hopes of striking it rich. These talented people were running the industry because they really loved bikes. Anyone willing to take their industrial design, engineering, marketing, or business degrees and seek employment in the bike industry isn’t in it for riches. They work in the bike industry because they fucking love bikes." – John Watson
Serotta Cycles: The Ride of Your Life
A beautiful insight into the Serotta story. Watch & read here.
Even More Mini Bike Fest Snaps from Josh Meissner

Ideas
Could 2025 be the breakthrough year for the longtail in the Netherlands?

Short answer? I agree with Jos; yes! Less Car, More Cargo ❤️
NASA, Yale, and Stanford Scientists Consider 'Scientific Exile,' French University Says
The program, called “Safe Place for Science,” initially will fund 15 researchers with 15 million Euros. Read more about it here.
Is your Instagram video making money for anyone apart from Instagram?

Friends
The Standert Bicycles Story on The Business of Cycling

Congrats to Escape Collective on Their 2 year Birthday!

Speaking of Escape, Caley's Op-Ed on why Outside’s failures don’t suggest the demand for quality journalism is dying.

What's also been on my mind is the wildfire analogy & how often we're increasingly seeing climate changes fueled natural disasters affect cycling events.
Radness
Announcing Wildcard Cycling Rally

Thank you very much for reading!
Here's to spinning smaller wheels this week!