(˶ᵔ ᵕ ᵔ˶) Nº332 The Smaller The Wheel, The Bigger The Deal 🛞🤏

Nº332 Live from Berlin for Mini Bike Fest & Rad Race! 📝 Radavist: The Bike Industry Is Broken, Serotta Cycles & Josh Meissner's 🚲🤏 snaps. '25, year of the longtail? Scientific exile & is your insta reel really making any 💰? Max at Standert interviewed, Escape turns 2 & announcing Wildcard Rally!
Table of Contents

This issue comes to you from Berlin! I picked up my son & daughter at Schiphol Saturday morning after a wonderful dinner with Erik from Old Man Mountain & Koji & Kyohei Japanese distributor Intertec the night before.

Well, Otto & Mira's flight was delayed; we missed some trains & ultimately missed Mini Bike Fest. 😭 Quite the bummer, but I've been excited to help promote this show as the groundswell for smaller cargo bikes and, frankly, small wheel bikes in general has been

So, despite missing our trip's initial highlight, we decided to keep our spirits high for the night & rolled on our Bromptons directly to Rad Race. Sharing events like this with my kids is something special to me & appearing in some finish-line cameos is super sweet. Shout out to Kasia & Bregan for making sure our tickets were ready when we arrived! Awesome to see so many friends, new & old there, too! Kudos to the Rad Race team for staying fixie & keeping this event alive!

I'll be largely offline today & tomorrow, exploring Berlin with my kids to then return to Amsterdam together by night train on Tuesday. So far, we hit up the Mauer Park flea market for vinyl, Greifswalder DIY skatepark, and, of course, the Brandenburger Tor. Snaps & clips from our trip are here.

Thank you for reading & wishing you a nice start to the week!

Jon

p.s.

I'm looking forward to attending Cyclingworld later this month and hope to see you there there. : )


🗓️
Events

March

April

May

📻
The Mechanics of Joy will be live on Echobox Radio on March 27th.

Bikes


The Bike Industry Is Broken – It Needs More Density and Less Sprawl

The Dust-Up: The Bike Industry Is Broken – It Needs More Density and Less Sprawl
As the bike industry deals with the post-pandemic trials and tribulations, John’s penned a Dust-Up in which he believes it is broken and begs it to learn from its mistakes as we enter a new era of tariffs and potential economic uncertainty. Read on for a reflective piece about the things he learned during his architecture education and how they apply to the current paradigm of extractive consumerism in the cycling industry. Urbanism: On Sprawl Versus Density I feel like a broken record when I talk about how this website came about. In 2006, I first started documenting cycling culture…

Worth a read. John does an impressive job surmising the path that brought the industry to its knees & suggests a course for the cycling sector to sail out of these choppy seas. Read here.

"Prior to the pandemic, no one went into the bike industry in hopes of striking it rich. These talented people were running the industry because they really loved bikes. Anyone willing to take their industrial design, engineering, marketing, or business degrees and seek employment in the bike industry isn’t in it for riches. They work in the bike industry because they fucking love bikes." – John Watson

Serotta Cycles: The Ride of Your Life

A beautiful insight into the Serotta story. Watch & read here.

Even More Mini Bike Fest Snaps from Josh Meissner

What an incredible event! We're already looking forward to next year! Follow Mini Bike Fest here.

Ideas


Could 2025 be the breakthrough year for the longtail in the Netherlands?

Could 2025 be the breakthrough year for the longtail in the Netherlands? - International Cargo Bike Festival
By Jos Sluijsmans, Director of the International Cargo Bike Festival [...]

Short answer? I agree with Jos; yes! Less Car, More Cargo ❤️

NASA, Yale, and Stanford Scientists Consider 'Scientific Exile,' French University Says

NASA, Yale, and Stanford Scientists Consider ‘Scientific Exile,’ French University Says
“We are witnessing a new brain drain.”

The program, called “Safe Place for Science,” initially will fund 15 researchers with 15 million Euros. Read more about it here.

Is your Instagram video making money for anyone apart from Instagram?

Some poignant as ever points from Chipps: "Just as core, enthusiastic bike riders are being surprised by their local bike shop closing down, when they themselves have been buying gear online, so those bike companies that used to support ‘traditional’ and even ‘nu’ media are sending all of their cash to Google and Facebook and wondering why no one sends them glossy magazines for their coffee tables any more and why it’s hard to get a bike reviewed these days."Chipps Chippendale

Friends


The Standert Bicycles Story on The Business of Cycling

Watching Standert grow from its humble roots to becoming such an industry mainstay is one of my favorite success stories in the bike game. Kudos to Wyatt for interviewing Max for the story behind the scenes! Listen here.

Congrats to Escape Collective on Their 2 year Birthday!

"Escape Collective operates differently. To make what we do work on a regular basis, it requires a different business model. We don’t take industry advertising (not because we have anything against this, it's simply a poor business these days), we don’t do affiliate marketing, and we don’t do advertorials. The only way we pay our staff is through membership fees from people who value what we do."Wade Wallace

Speaking of Escape, Caley's Op-Ed on why Outside’s failures don’t suggest the demand for quality journalism is dying.

There’s a wildfire outside
Media veterans are demanding their names be removed from Outside Magazine’s masthead. How did we get here?

What's also been on my mind is the wildfire analogy & how often we're increasingly seeing climate changes fueled natural disasters affect cycling events.

Radness


Announcing Wildcard Cycling Rally

A cycling rally with no route and many ways to win. Follow here.

Thank you very much for reading!
Here's to spinning smaller wheels this week!
Written by
Jon Woodroof
♥️ @Kristyspark✨, Otto, Mira, Errol, Simone, Brayden & Rowan 💡 living the dream @Workspacesix & @Twotoneams 💌 I love to send special stuff to special people weekly.
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