This week's rhyme comes from a Journalism.co.uk article that referenced a survey of 200 news publishers indicated that most were anticipating newsletter subscription growth between 10 and 20 per cent this year. Something I also certainly aspire for with the Twotone newsletter! ; )
"Newsletters are instrumental in bridging and building those early habits by connecting new subscribers with valuable content. In other words, prioritise valuable users, let go of those who do not want to stay and make it simple to leave."
Ultimately, their advice wasn't just about premium content but the notion that people who hit the paywall multiple times eventually decide to pay. I don't plan on paywalled content any time soon but as a paid supporter of several newsletters, I'm living proof of the phenomenon. ; )
In the meantime, thank you all for not only reading but also sharing this newsletter each week!
have a great week ahead,
Jon
Upcoming Events
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February
- 🇪🇸 17th-23rd Murcia for a week of riding
- 🇳🇱 24th ‘Silk Road Cargo Race’ Ride & Screening
- 🇳🇱 29th Mechanics of Joy with Garry Pigot
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March
- 🇳🇱 10th Pathfinder Giro
- 🇳🇱 15th Dox Under The Tracks
- 🇩🇪 15th-17th Cycling World
- 🇩🇪 22nd-24th Kolektief
- 🇳🇱 30th 12hr Alleycat
Cycling
Kelly Jayne-Collinge; A Pro MTB'er Entering Motherhood
The privilege of race: No-fly policies only act to make cycling events even more exclusionary
This topic continues to gain traction and I'm with Jo Vecchiio on this one: 1. dictating modes of travel makes these events even more elitist & 2. the opportunity to ride in a new environment is worth the trip. Sure, opt for train if you can but the plane is gonna fly whether you're in it or not. Either way, its a topic worth some thought.
Vote for Old Man Mountain in Cycling World's Parts, Components & Technology Award 2024
Ideas
Manufacturing Influence, with Emily Hund
According to the latest industry statistics, the global influencer economy grew from $1.7 billion in 2016 to $21.1 billion in 2023 — and it's only expected to grow exponentially from here with advances in artificial intelligence. In 1988, Noam Chomsky and Edward S. Herman investigated how mass media sways audiences to conform to social norms without coercion, or what they called “manufacturing consent.” In her new book, “The Influencer Industry: The Quest for Authenticity on Social Media,” Dr. Emily Hund investigates how social media influencers have manufactured a new media economy to which we’ve unwittingly consented.
The Case for Chilling
What doomscrolling does to your brain, and how to stop it
Friends
Mogast 2024 Unveiling + Film Screening: Berlin Feb 24, 18:00
Repack Garage Sale This Saturday!
The European Bicycle Adventure Meeting, BAM!, June 7-9
Radness
WOMAN AT WORK: LISA CONGDON, ARTIST & ILLUSTRATOR
Thank you very much for reading!