Procraft celebrated its 40th birthday on the last 3 June 2024 at the Eurobike fair. For the occasion the brand, which is part of the Merida Centurion Group (MCG), decided to relaunch its activity and to present new products.
Born from a passion for engineering and a deep understanding of cyclists' needs, Procraft delivers reliable, lightweight, and expertly designed-products. From handlebars to saddles, every Procraft component is crafted to optimize performance and ensure durability, making it the perfect choice for professional racers and everyday riders.
Procraft’s products are available in sleek, modern designs and various sizes, catering to all cycling disciplines. Whether you’re pushing your limits on the road, the trail, or the gravel, Procraft has the tools to help you excel!!
Twotone began working with Procraft in 2024 to launch the rebranding of this trusted, quality brand that has been in the market for 40 years. We proudly manage Procraft's Instagram presence, showcasing its innovative components and engaging with the cycling community. Twotone has also produced location lifestyle shoots for its entire product line, written case studies on its OEM partners, and designed and printed its retail catalog.
We are very proud to support Procraft in reaching cycling enthusiasts across the Benelux and beyond!