Velocio was created to celebrate cycling and cycling apparel. Their approach has been driven by a three-pillar system: Design, Responsibility and Culture. From the functional details with leading edge design, to manufacturing and development, their design-first approach is at the heart of finding a better way. Velocio takes responsibility for its role in sustainable sourcing by seeking out the most environmentally responsible suppliers possible. Their cultural focus has been on being inclusive, experiential, and welcoming.
Twotone has been working with Velocio since 2022 and helped them with PR for several product launches and campaigns. In May 2023 we organized a 60 km gravel ride around Amsterdam together, which was a huge success!