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Michele Gelfand is a Distinguished University Professor at the University of Maryland, College Park and the author of Rule Makers, Rule Breakers: How Tight and Loose Cultures Wire the World. A conversation with her on edge.org that I came across last week kicks off like this:

Culture is a strange puzzle, omnipresent but invisible. We rarely recognize how powerful a force it is. It’s astonishing that we take for granted something that affects us so much. It’s kind of like the old story about two fish: Two fish are swimming along and another fish comes by and says, “Hey boys, how’s the water?” and they swim on. Then one of the fish says to the other, “What the hell is water?”

 

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