‘Speed brings safety’ is ‘Geschwindigkeit bringt Sicherheit’ in German. A variation of Issue 77’s theme: ’If you slow down, you go down’ but that was about maintaining your momentum while remaining modest.

But what if speed isn’t what you wanna be modest about, especially as a brand? I stumbled upon Sticky Branding’s 2014 post about Almag Aluminum. They positioned themselves based upon their speed, I liked the breakdown below.


More below…


As always, thanks for reading!



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