This week's subject line is the 7th track on André 3000's new album. I googled the phrase and found this funny musing on the notion on physicsforum.com. 😅
As I saw the record gain attention over the past week, I knew I'd want to mention it here but wasn't sure what article. I love my friend Jools' take that:
"New Blue Sun reminds us that personal growth and not bowing to pressure to stay exactly the same is fine"
Especially after the Welcome to Hell rescore last week, I've really enjoyed New Blue Sun!
Thank you for reading & I hope to see you at our office for Twotone Turns Nine this Friday!
Jon
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Cycling
Carrier, The New Magazine From The Cargo Bike Festival
Echelon Cycle Sport Case Study
Kike Molares
When Twotone first began working with Echelon, the brief was not as clear as the vision: "to become a cult shop at the heart of Amsterdam." I love this story of how we helped Echelon!
Bill Strickland (You Need A Book To Go With It)
🎙️ @iambrandonavery interviews Bill Strickland aka @truebs — "a multifaceted individual juggling roles as an editorial director, writer, cyclist, father, and human."
Ideas
In Defense of Constraints
Name Your Industry—or Else!
Sarah M. Brownsberger, a poet, essayist, and Icelandic-English translator, dives deep into the classic dropdown classification menu that feels not just clumsy, but dehumanizing.
Carelessness from The MIRED World in The Anthropocene
"Our perceptions and predictions for the future have long been coupled with default mindsets we rarely seek to question. But what if instead we were to consider the future from the perspective of cautious criticality, rather than a default mindset of optimism/progress, and over the course of an entire epoch, rather than neatly bookended into the next calendar year? The following propositions are not intended to be purely pessimistic or dystopian, but instead to act as departure points either away from something old or towards something new.
The MIRED World in The Anthropocene is an exploration into such alternative perspectives. It is an obvious parody of The WIRED World In X published annually by WIRED magazine, employing the same tropes and modes of future forecasting. But here with an added dose of the realities of the shared predicaments we face framed within the epoch we collectively live in."
Friends
Tales From The Trails with Max Riese at Wheelrunner: Nov. 30
NP-Hard Ventures closes €12M inaugural fund
Paul Veugen
Founded by my friend Paul Veugen along with Anke Huiskes, and Micha “Mies” Hernandez van Leuffen, NP-Hard Ventures aims to address the scarcity of early-stage product-focused investors willing to invest before founders have a detailed spreadsheet. (via Silicon Canals)
Industry Insider: MTB career insights with Ben Hillsdon
My friend Ben joined Canyon as Global Communications Manager back in 2022 following a seven-year run at Shimano as PR and Communications specialist. This is his story.
Radness
Rad Religion Stickers with Radbude Cap Orders at Fern
Thank you for reading!