( ᵕᴗᵕ)* Nº277 A Poem is A Light in The Dark of Night 📖 🔦

Good morning!

This week's rhyme every time introduction is inspired by Wes Eishold's quote in a recent Wednesday Magazine post.

“A poem is a light in the dark of the night”

If you're unfamiliar with Wes & his wife Amy's publishing house Heartworm Press & books store, The Daily Planet. Heartworm Press began in 2006 to release Wes' recordings and writing, from cassettes to fanzines, blossoming into offset printed books, deluxe vinyl, curated collections, multi-media, and an annual literary journal of contemporary and classic cultural figures. Check their new arrivals here.

In other news, I'm back in the Dam since yesterday morning after a week in Florida with my son & daughter. We had a blast & even got to ride tall bikes at Mr. Rodger's Bike Shop! : )

Today we have a new intern, Melissa, kicking off, and this week marks a month since we welcomed Charlie to the Twotone team!

Since you heard from me last week:

🎁 The Twotone Annual Gift Guide went live! We'll be adding a few more goodies in the coming weeks as nice ideas catch our eye, so lemme know if you have tips!
📻 The Mechanics of Joy returns this week with special guest Petor Georgallou, aka Dear Susan & Co-Organizer of Bespoked! Add it to your agenda to not miss the show.
🚴 I'm talking about 500k in-a-day rides on Nov. 23 at Rapha Amsterdam with several other speakers. RSVP here.
📦 We're attending the International Cargo Bike Festival Nov 24-26 with Omnium at the Rohloff booth!
🥳 #Twotoneturnsnine, Dec 1 at our office!
- Tattoos – sneak peeks of flash designs are coming through soon!
- We did our Hold Your Line, You'll Be Fine shirt drop! – Order before Nov. 13 for €10 off & free shipping!

That's it for the intro this week!

as always, thank you so much for reading & sharing this newsletter!

Jon

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Cycling

The Twotone Gift Guide 2023

The Twotone Gift Guide is an annual tradition here in the office that, of course, collates some fave products from our customers but also some unexpected offerings as well. It's not set in stone, so if you have additions you like us to consider, let me know!

The Ultimate Guide To a Perfect Bike Wash

#yourbikehatesyou, so you might as well take SILCA's tips for a proper bicycle spa experience!

The War on War on Cars

*"People get emotional about their cars, making them potent culture war fodder."* I know this first hand from my recent time in the USA. Though I see the needle moving slowly. Great post, Ali!

Business

The Public Relations Podcast: Ways to get journalists attention in PR & lots more

Richard Midson asked me to join the PR Podcast for a 2nd time! Watch on YouTube or listen on other platforms here. Thank you again, Richard! 😄 More about the show:

The PR techniques discussed in this week's show with Jon Woodroof 🚴 from Twotone Amsterdam are pretty varied......

- Creating go-to resources for journalists and how to build lasting personal relationships in the industry, including unique ways to engage from hosting parties with tattoos to crafting newsletters that actually get read.
- We look at the importance of a long-term focus over quick results, and why data should inform but not dictate your strategies.
- The importance of getting journalists/content creators hands-on with products and ideas.
- We discuss employee advocacy programmes and how they can be implemented but also the challenges from a comms perspective.
- We even discuss how you could partner with rival firms or organisations in a way that benefits both of you.

As usual, it's packed with ideas and discussion for independent PRs and in-house comms pros.