It felt great to be 'back in the mix' over the weekend for the 1st time since the Twotone 9-year. One of my greatest pleasures is to facilitate & participate in the local cycling community. And Saturday was exactly that and a blast!
Considering January had its share of stress, 2024's first month was also a great reminder that holding your line is a consistent way to ensure you'll be fine.
What do I mean by that? Well, our funnel for new work had gotten a little sparse, and recently, we realized (perhaps overlooked due in no small part to our historically healthy inbound stream of referred leads) that our new website had no contact page. 🙈
I was determined to make one & did so last week. It includes a virtual office tour. (Check it out) The irony? It wasn't the page that was missing, it was the involvement!
As we start our week with several new business meetings on the agenda, I wonder if the lull was exacerbated by surgery recovery & inability to ride, the winter break, or simply a sleepy start to the year, but after Velofollies, a few issues of the newsletter, and a weekend of bike events, the realization was clear that sharing our stoke for cycling is what got Twotone this far and will continue to! ...Now we're just easier to reach as well. 😉
I hope to see you all soon Workspace Six on Feb 24 for a screening of ‘Silk Road Cargo Race’ with Allan Shaw in town for a ride + Q&A after the film! (More info & flyer soon!)
As always, thank you for reading,
Jon
p.s. this week's when in doubt lead yourself outta self-doubt subject line was inspired by Ghost.org's recent Newsletter Resolutions post with ideas about measuring your metrics, interesting stories & ideas, and ways to workout your writing.
Cycling
Quirk Cycles: Framebuilding Course, Titan & Accursed Race
Top 5 Biggest Tire & Wheel Mistakes You Shouldn't Make
Josh and the team at SILCA have been upping their impressive & informative as ever YouTube episodes and you'll be wheelie glad you checked this one out! ; )
Henna Palosaari Interviewed on Cyclespeak
I've featured Chris at Cyclespeak's interviews before and this one with Henna, who was also recently featured for her role in the Ride to Ski film, is a great read with an inspiring story with everything from useful advice, a surprise career change and behind-the-scenes anecdotes.
Ideas
Being Good at Riding Bikes isn’t Enough Anymore
Aaron Lutze
"Most marketing organizations operate off some version of a “PESO” media model. PESO stands for: 1 Paid: Media that a brand pays to promote. 2 Earned: Media that is written about a brand or athlete. 3 Shared: Media that results from a collaboration between a combination of brand, athlete and media outlet. 4 Owned: Media that a brand creates themselves." An illuminating read. Dive in.
Selling: The Crucial Skill Nobody Taught You
As the media world burns, head to Escape Collective Farms
Friends
Carlos of Faustkeil's Lightweight Obermeyer Photoshoot
Dario Nucci's Three Secret Strategies For Creativity
Dario Nucci
"1. NOT knowing the rules is good. 2. Actively find outside influences.3. Spread your information sources" Always enjoy Dario's posts! : )
Years Together | Graeme Raeburn & his 2008 Brompton
Radness
Meet The Man Who Rode More New Roads Than Anyone Else!
Thank you very much for reading!