This week's rhyming subject line is inspired by the attitude that's kept Twotone's wheels turning through the tough stuff and ripping through the rad times: 𝑷𝑴𝑨.
For those unfamiliar with the abbreviation or the artwork above: PMA stands for Positive Mental Attitude. Keeping this approach has helped our company through many a headwind, setback & facepalm over the past decade and it has helped us savor the tailwinds, beautiful flowy descents & all the fruits of our labor. Perspective is everything, so they say!
Kike Molares' graphic of a lightning bolt blasting our office is an homage to Bad Brains' "Banned in DC" album cover from 1982! Here's a clip of Bad Brains performing "Attitude" in 1979:
Some punk rock trivia for you: Seminal zinester/skatepunk/trans icon Donna Lee Parsons designed the original Bad Brains album artwork. Her label, Rat Cage Records, also released the Beastie Boys’ first two EPs, and she signed them at their very first show! The Beastie Boys later paid for Donna's gender-affirming surgery. Rat Cage also released Agnostic Front's Victim in Pain album and many more:
Finally, the PMA font & ☯ is an additional tribute in our 10-year designs to the late 80's Dutch pro cycling team PDM & the cassette tape brand that coined the team name. They had two second places, a third and a fourth at the Tour de France & many other wins with riders like Sean Kelly, Adrie van der Poel, Gerrie Knetemann & Steven Rooks.
If you're picking up what we're putting down with our merch drop celebrating a decade of doing business, check out our webstore here.
I hope to see you at Twotone HQ on Nov 29th!
with extra appreciation this week,
Jon
p.s.
if you're in Amsterdam on Nov. 12, fellow Workspace 6 tenants, The Grid will be having a launch party. The Grid is the node of truth for web 3 data. RSVP here.
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November
- 🇳🇱 2 A'dam CX SPAARNWOUDE w/ Ciovita
- 🇩🇪 10-12 DT Swiss Craft Days
- 🇳🇱 29 Twotone Ten Year Party!
Bikes
Bespoked Dresden 2024!
New Escape Collective kit with Ciovita
Read about the release on Escape Collective & see the kit on Ciovita's website!
James Huang is Back w/ n-1 & a Sword Review
James Huang
We were just wondering what James was going to do next in the office the other day when I saw his new substack pop up! I can vouch for the Sword group too! Read here.
Ideas
⚡️ 10yrs of PMA Merch Pre-Order 'till 2 Nov!
Twotone 10 Year Accommodation Needs & Hosting Availability
Create your own user feedback survey1979 Throwback to 18yo Lemond Racing a 125m Velodrome in Colorado
Friends
Drust & Fern Punk Rock & Metal Remix T's
Shacyz's Keep Spinning Show at The Space Gallery in Amsterdam
What a cool RSVP website! Opening: Saturday, November 16, Time: 20:00 RSVP here.
Chapter II - VIA Germanicus
Radness
Path Less Pedaled Insane Bikes of Bespoked
Surprise! More Bespoked coverage! Russ & Laura just posted one of the best videos about the show & I thought to give their feature a special spotlight!
Thank you very much for reading!
And here's to going for keeping PMA all day everyday this week!