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(✿ᴗ͈ˬᴗ͈)⁾⁾ Nº315 Why Steel Will Always Be Real ⚔️ 💯

Nº315: Why Steel Will Always Be Real. Bright tests the Moustach J. on, Swift's Umbra Collection & Cargo Bike Fest recap. Cristóbal Interviews Adam of Bike Matrix, CIOVITA's ECHO Initiative & Using PR For Niche Marketing. Wheelrunner Events, Ampler features Helery, SOUR's Slingshot & Skate Bylines.
Jon Woodroof
5 min read
(✿ᴗ͈ˬᴗ͈)⁾⁾ Nº315 Why Steel Will Always Be Real ⚔️ 💯
Clips from joining the local Ride To School Day ride in St. Pete, Florida last Friday.
Table of Contents

This week's rhyming intro line is inspired by the age-old truism: "steel is real" but not only that, why it will always be real:

An engineer and framebuilder's deep dive into steel's mechanical properties, butting, and how bike tubes are made.

Daniel Yang of Artefact & Neuhaus Metalworks dives into the following topics:

  • 😬 Stress-Strain Curve 00:28
  • 🆚 Steel vs Carbon vs Ti 02:13
  • 🏋️‍♂️ Specific Strength 03:31
  • 📏 Velospec Tubing 03:51
  • 🚲 Bike Specific Tubing 05:35
  • 🏭 ORA How Tubes are Made 06:07
  • 🦾 Tube Stiffness 06:47
  • ⚗️ Experiment 08:02
  • ❓Why Steel is Real 09:03

I hope you enjoy Daniel's research! And I hope to see you on Nov 29th for the Twotone 10-year party!

with appreciation,

Jon

p.s.

If you're in Amsterdam on Nov. 12, fellow Workspace 6 tenants, The Grid, will be having a launch party. The Grid is the node of truth for web 3 data. RSVP here.

p.p.s.

Some articles worth mentioning that didn't make the main stage below: Josh Hon at Tern talking new business models in the cycling industry, Black Flag & Misfits ATW x Runwell track hubnuts, Iceland embraced a shorter work week & thank you to The Radavist & Bikepacking Journal for featuring our 10 Year drop!

Upcoming Events

📻
The Mechanics of Joy LIVE this Thursday, Nov. 7th 2pm CET.
Support Echobox Radio

Bikes

David at Bright.nl says the Moustache J. on "The most Comfortable e-bike ever."

We brought a Moustache J. on to David at Bright.nl recently and he loved it! Check the video (Dutch) here. [You can turn on auto-translated English subtitles too!]

Swift Industries' Umbra Collection

The Umbra Collection features Swift's beloved Zeitgeist Pack and acclaimed Moxie Top Tube Bag constructed from an unconventional mix of durable outdoor fabrics in moody, mossy earth tones.Their team broke all the rules on this limited edition bag by reversing fabrics to reveal the technical properties that make them distinctive, exposing a complex canvas of patterns and textures that typically lie under the surface. Limited edition. Made in the USA. Peek the collection here.

Cargo Bike Festival Organisers Reflect on Impactful 2024 Edition in Utrecht

"Relaxed atmosphere – coupled with expo, test track and varied programme – gets positive feedback from exhibitors and visitors." Check the full recap of this year's show here.

Ideas

Cristóbal Pérez Interviews Adam Townsend at Bike Matrix

Interview to Adam Townsend at Bike Matrix
The man (and Co.) who came from down under to flip inside out your bike parts search I became an e-friend of Adam Townsend and his lovely teammates just by interacting here on LinkedIn.
Cristóbal Pérez

A bit of a long read & deep dive into what the team at Bike Matrix are building! Check it out here. Great interview, Cristóbal!

CIOVITA's ECHO Sustainability Initiative

Introducing ECHO 🌍 Every action echoes. From recycled fabrics to empowering communities, CIOVITA's ECHO initiative is all about making waves of positive change—for the planet, for people, for the future. Read more about how they are creating a more sustainable world, one ride at a time here.

The Public Relations Podcast | "Using PR Effectively For Niche Business Marketing"

I joined Helen Barnett from the UK, a content strategist and former Associate Editor at the Daily Express and Komal Lath from Mumbai, founder of Tute Consult, a blended marketing company for my 3rd appearance on the show. Thank you, Richard! Watch here on YouTube or listen on Spotify.

Friends

Wheelrunner's Newsletter & Fall Events

Bas recently shipped the Wheelrunner newsletter with lots going on at the shop! Winter Tune-Ups, Workshops & the Curve Euro Tour - Amsterdam Stopover. Read here.

Ampler Features Helery Pops of Practica Capital

Twotone's original ebike client, Ampler, is also turning 10 this year. They recently featured our friend & former Ampler employee Helery Pops on their instagram. Check it out.

Sweet 'n Sour Slingshot Pre-Order

Sweet ’n Sour Slingshot – Pre-Order Christmas 2024 – Sour Bicycles
This is a limited pre-order that starts 23 October and ends 8 November. We will then produce all ordered Slingshots in one batch and ship them out right in time before christmas.
Sour Bicycles - Stay sweet! Ride Sour!

Our friends at SOUR have the perfect stocking stuffer for your favorite mischievous special someone. Scoop your slingshot here.

Radness

Skate Bylines | A spot for skateboarding journalism.

Skate Bylines is an independent publisher of original stories, taking an interest in the ecology skateboarding media, and are a platform to highlight quality stories about skateboarding. Check it out here!

Thank you very much for reading!

And here's to always being real this week!
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Written by
Jon Woodroof

Jon Woodroof

♥️ @Kristyspark✨, Otto, Mira, Errol, Simone, Brayden & Rowan 💡 living the dream @Workspacesix & @Twotoneams 💌 I love to send special stuff to special people weekly.
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