At Twotone, we love connecting people through bikes and looking back at last year, that really shines through. There were many community events, rides, and parties. We love to host, guide, and get people outside!
When I first started my 2024 recap, the year felt a bit like a heavy headwind stretching up a false flat, where you wonder if you have a slow leak. You yearn for a ray of sunny hope through clouds that are foreboding and bleak. As rough (appealing?) as it sounds, that struggle is what we live for!
Even yesterday, I did a cyclocross race, ankle-deep in mud and pelted by hail. Even if you don't win, just by racing you certainly didn't fail! Hell, if it was easy, anyone would do it!
Yesterday evening, I took some time to summarize sunny moments I felt like highlighting from last year:
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January
- We kicked off the year screening From Scratch & other stories & emcee’d the Maats Cross Clash!
- We launched the Axle Pack with Old Man Mountain & Blackout Collection and Redbull Dakar with Super 73
- We attended Velofollies, and it's always an awesome way to start the year! February
- We welcomed Camille McMillan on The Mechanics of Joy
- We helped with a fun Ortlieb x Omnium shoot in Amsterdam
- We screened Allan Shaw’s Silk Road Film with a community ride
- We spent a week in Murcia testing bikes with Gravel Bike magazine
- We helped SILCA launch their Chain Wax System March
- Pathfinder Giro w/ Cyclezirkus
- We had the opportunity to attend two stages of Cape Epic & visit Ciovita HQ with a Cape Town coastal loop
- SILCA launched its Grinta bikepacking bags & Ampler it’s Curt Anyroad
- We cohosted a media day with Moustache Bikes in Antwerp
- Velocio’s Spring/Summer collections dropped & we attended Cyclingworld with Old Man Mountain
- Jimbo Safi joined un on Mechanics of Joy
April- We kicked off Velocio’s Dutch Ride Series
- We co-hosted a series of events at Super 73's Pijp Pop-up
- Joachim Baan joined us on The Mechanics of Joy
May- We produced a shoot for Procraft in the Black Forest (some peaks)
- The Velocio Ride Series continued with Repack & Village Coffee
- And the Super 73 K1D launched
June- We hosted the Mayhem in Amsterdam BMX event & Damn24 Alleycat
- And we put together the 6th edition of our Eurobike 'Zine
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July
- Eurobike Day 1 Recap
- And Days 2 & 3
- SILCA Announced its partnership with Visma Leaseabike August
- We helped Ciovita sponsor a legendary local 3-day crit series
- OMNIUM’s Carbon Rack launched September
- We attended Bohemian Border Bash Camp with Ciovita (Day 1 Fun)
- If you’ve never joined a BBB Camp, you should go!
- Ben Hillsdon, Canyon’s Comms Manager, joined us on MoJ
- We attended Sea Otter Europe with Old Man Mountain
- Customizable Moustache options & Off The Map opened in Maastricht! October
- The Moustache GAME launched! As did OMNIUM’s Tilting Rack Bracket
- We hosted an awesome community ride with Ciovita & Gregario to our office for our 9th Dox Under The Tracks.
- We shared a factory visit to Essax in Alicante, Spain, where Procraft has their saddles made
- Aaron from AARN joined us on MoJ
- We attended Bespoked & ran the Press Room with the CRANK! & joined some fun rides
- We attended the Cargo Bike Festival too! & organized a CIOVITA Brand Champion Ride!
November- An MoJ Edition about the roots of Twotone
- Old Man Mountain, Robert Axle Project & SILCA team up for their new Experimental Bikepacking Team
- Holy crap, we turned Ten! (Recap reel)
- Cyclezirkus & Twotone Hangover Ride
December- Repping Ciovita at the Amsterdam Cross Competition (Action recap & and another)
- We announced our partnerships with SHARDANA & VIA Race
- We attended Rotterdam 6 Days
Maybe we make a video recap next year, but I like the ability to drill through via the links and relive all the memories.
If a project or two looks cool to you, we've got availability to take on new accounts in 2025. Let me know what you have in mind!,
Thank you for reading; Happy Holiday & wishing everyone all the best for 2025!
Jon
- December
- 🇳🇱 29 A'dam CX Uithoorn
- 🇳🇱 31 Oliebollen CX Sloten
- January
- 🇳🇱 17 Velofollies
- February
- 🇳🇱 15 Werewolf and Run Wild
- March
- 🇩🇪 15 Rad Race
- 🇩🇪 28-30 Cyclingworld Europe
Bikes
Omnium Mini-Max Review: Much More Than Just a Cargo Bike
John Watson
Maybe my favorite review that Twotone helped secure this year. Let's hear it for cargo bikes!
DotWatcher's Bodgeneering: Part 2
SNEAK PEAKS Bikepacking Expedition - The Inaugural Space Odyssey
My friend Raphael organized Sneak Peaks this year and this 27min recap film came out last week. Some beautiful sights & what a challenging route!
Ideas
Werner's 2024 Bike Industry Status Update
How to Turn a Competitor's Strength into a Weakness
Everything You Ever Wanted to Know About The Moon
Bartosz Ciechanowski
Very cool interactive site! Heads up: Pocket says this is a 74 minute read. 👀
Friends
Aster Cheng is on the lookout for her next thing!
Antonia Leise Interviews Alex van der Hulst About Music Reviews
"In this episode, Antonia delves into the world of music, more specifically, music reviews. Together with her guest, Alex van der Hulst, she explores the shift from rockism to popism, asks whether we can separate artists from their art, and remembers iconic and extremely inauthentic pop groups" I know Alex from the bike reviews he's done for newspapers but know his music reviews too. Cool episode!
Tyler Benedict Has Started Adventurous Way of Life
Radness
My Friend Benny Got To Cook For Nick Cave
Thank you very much for reading!
And here's to spreading cheer this week!
