This week, as I don't have some inspiring resolutions to flex on (yet, lol), I was compelled to share Rei Inamoto's Patterns and Predictions for 2025:

🔚 The end of marketing as we know it: Hyberbole? Maybe but I agree with Rei's prediction that strategies will bias, for better or worse, for "a more raw, more frequent, more personal approach" to build what he calls Trusted Differentiation.
🤓 Revenge of the uncool: Rei cites Duolingo's success & I think in cycling, this could be nerdy & utilitarian things like cargo bikes and/or (like Matt Wragg writes about below) purchasing a forever bike & not always aspiring for the newest & lightest.
👴 The Great Pivot of the middle-aged: ok, this is just about technology adoption. Gen-X'ers & older Millenials can't be luddites like the proverbial Boomers and recede into white-collar oblivion. Always be learning, or like Rei says: pivot!
⚖️ The 90-10 rule of the new economy: hmm, not sold on this example (especially as I worked in translation years ago), but like example 3 suggests, more access to tools & technology will force innovation up & some prices down but I'd wager the real skills to pay the bills will be more valuable than ever!
🗣️ Voice as interface: haha, oh god. Unironically, I've never been a fan of this, but I do see the trend, and there will be less keyboard tapping & more voice command yapping. Great.... 🤦‍♂️

Nice predictions, Rei! As always, thank you all for reading!

And like my friend Jens said and inspired me to say, I wish you a beautiful New Year full of compassion, clarity, health, and rad times with family and friends,

Jon

p.s.

If you'll be at Velofollies, say hello!

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Bikes

VIA Chapter I - a story of a race through Europe

4,000km from the other side of the window. Ian tells the story of VIA an unsupported cycling race as a race director on GravGrav. Read here.

SILCA x Chris McNally Artist Edition HX-One Kits

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Ideas

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