This week is all about build-up to the the first show of the year, Velofollies!
I've been a fan of the show since I first had the chance to go back in 2017 or so.
Recently, I was asked what I liked about Velofollies & Cyclingworld. This was my reply:
1. 17-19 Jan | Velofollies | Kortrijk, Belgium:
- I always recommended it as it's the first show of the year, offering a first-hand pulse check on how everyone is feeling in the new year
- It's a great chance to interface with Belgian & French brands _and_ consumers, BUT I'd say it's also become the defacto Dutch show (with Bike Motion indefinitely on ice) with plenty of German & other countries showing up for the aforementioned reason. ; )
- Both of the first two reasons make it a great venue for launches, announcements & campaign kickoffs. Twotone has done stuff there with Classified, Ampler PRO, 2Moso (Wahoo Benelux) and now Moustache!
2. 28-30 March | Cyclingworld Europe | Düsseldorf, Germany:
- The public show in Germany. There is VELO Berlin and others, but Cyclingworld has become the season opener, and its location brings exhibitors and attendees from Benelux all over Germany and beyond. It's very unique and not too commercial.
- Twotone customer Old Man Mountain expanded to Cyclingworld in addition to Eurobike, then added Sea Otter Europe in Spain. It's got such an enthusiastic public attendance & has been awesome for them.
- One big bonus compared to Velofollies (which is inhibited due to the time of year) is the variety of rides and races at the show. Cyclingworld is so much fun and a great way to connect with consumers, brands, shops, and more.
If you'll be at Velofollies on Friday, say hello!
Lastly, hello to recent subscribers! Please to hit 'reply' and lemme know what you think!
And, as always, thank you all for reading,
Jon
- January
- 🇳🇱 17 Velofollies
- February
- 🇳🇱 15 Werewolf and Run Wild
- March
- 🇩🇪 15 Rad Race
- 🇩🇪 28-30 Cyclingworld Europe
Bikes
Moustache at Velofollies This Weekend!
I may only be at Velofollies on Friday but Moustache will be there all weekend! More info.
What’s Next? These Five Topics Will Shape the Bike Industry in 2025
Werner Mueller-Schell
My friend Werner published this on the Eurobike Show Daily blog right before the end of the year. Pour another cup of coffee and take moment for this one. Don't worry, it's not all doom & gloom!
Lookout for Ciovita at the Tour Down Under Adelaide Tour Village
For the third consecutive year, Ciovita will showcase their latest kit at the Tour Down Under Expo. Looks like a blast!
Ideas
1,166 Hours Working On My Computer Last Year
Which, I've read is below average + days offline at tradeshows etc aren't tracked. If you're not familiar with RescueTime, check it out! I've used it since 2012!
How extreme car dependency is driving Americans to unhappiness
Oliver Milman
"Using a car for over 50% of out-of-home activities lowers life satisfaction." A direct link to the study here.
How “Kid A” Made Me a Better Designer
Jeremy Cherry
haha! Bit of a swirly one this but I think that's the point. I remember being so enchanted with Kid A. Years prior, a CD of OK Computer was the first gift I ever bought a girl. Radiohead nostalgia + creativity inspo blog posts are a given for me!
Friends
Workspace 6 Listed by Wezoo in 10 Best Hot Desk Spaces in Amsterdam
Frerik Bongers
Our friend Frerik & the team at Wezoo gave WS6 a shout here. Book your Day Pass here!
Rupert Hartley Visits Justinas Leveika at home in Tolga, Norway
RDH
Beautiful images from Rupert of Justinas in his natural habitat. I wonder what we can expect from Justinas this year and now I want to visit too! : )
Mayten acquires majority stake in media brand Micromobility Industries
Radness
The 3rd Annual Amsterdam 12 Hour Alleycat
Thank you very much for reading!
And here's to the first trade show of the year!