This week is all about Cyclingworld Europe. In its first year back in 2017, the trade show had around 100 stands. This year? A total of more than 300 exhibitors with around 450 brands represented and an expected 25,000 visitors expected. This is a 7% growth in exhibitors over 2024. And the show is on track to break attendance records this year. Urbanbike.news has a great overview of what to expect at the show.
This year, Twotone will be back in Düsseldorf with the following clients:
- 👨🏻 Moustache Bikes (Kaltstahlhalle Stand nºO2)
- 👴🏻⛰️ Old Man Mountain (Kaltstahlhalle Stand nº K2)
- 🐐 Chiru (Kaltstahlhalle Stand nºL7)
- 😎 Procraft (Pumpenraum/Schmiedehalle)
You can schedule to meet me at the show here.
Thank you for reading & wishing you a nice start to the week!
Jon
p.s.
if you're dreaming of summer trips in Europe like me, European Sleeper is reintroducing their bike car so you can easily bring your bike with you! I even brought an Omnium to & from Border Bash in Czechia last year!
March
- 🇳🇱 27 Movie Night at Gregario
- 🇩🇪 28-30 Cyclingworld Europe
April
- 🇳🇱 5 Wheelrunner New Location Opening Party
- 🇳🇱 12 12hr Alleycat
- 🇪🇸 24-27 Border Bash Aragón
May
- 🇪🇸 1-4 The Traka
- 🇳🇱 16-18 Urban Sports Week Amsterdam
- 🇳🇱 17 Wildcard Rally
- 🇳🇱 31 Fenderfest Nº2
Bikes
Twotone Zine Nº7 for Cyclingworld 2025
Jon Woodroof
We'll have 58 copies on hand in Düsseldorf & 23 have limited edition #twotoneturnsten sticker packs! Let me know if you'd like to catch up at the show!
Armor's Unguarded Interview Series Features Tom LaMarche
Read the story of BMX'er turned stuntman Tom La Marche, who got into framebuilding. Tom recently moved to Portland from Philly. Give him a follow here.
Is an Old Tire Safe to Ride
Lennard Zinn
Lennard shares responses from Challenge, Specialized, Maxxis, Schwalbe, FMB, and Pirelli to how long an unused bicycle tire can be stored and still used safely, as well as past related responses Michelin, Continental, Hutchinson, and Ritchey. Bit of a paywall but you can claim a free post. : )
Ideas
Procraft Factory Visit Nº2: Widek who makes their rack straps & bells
Komoot Acquired: History Says This Won’t End Well
Ray Maker
Well, this wasn't on anyone's 2025 bingo card. Not even the employees at komoot. I met the founders perchance at SXSW in Austin, Texas & had the chance to support komoot over the years as a Twotone client. komoot held a special place in my heart as a decade+ of adventures were planned with the app. This week's news came as a shock to everyone and, to me, is a lesson on how not to announce & implement an M&A deal. The link above from Ray Maker casts light on the deal & previous acquisition by Bending Spoons, as does this Bike Radar article. Ultimately, the 'that's business' argument falls flat for me as komoot built its brand on being different but ultimately proved that it was actually the same. p.s. Ben at Bikmo is connecting recruiters to komoot employees so if you're on the hunt & see this, ping him!
Never Let AI Fill Your Blank Page
Friends
Carrier Issue Nº2 Launches in Just Over A Month!
Sherry Cardona's Off-Road Ultra-Cycling Journey
Sherry's feats on the bike have always been an inspiration & this interview tells her story from being more than timid about tackling unpaved sections to racing Atlas Mountain Race solo!
Wielrenblad is now SOUL Cycling Magazine!
Radness
Urban Sports Week Amsterdam 2025 – Amsterdam's 750 Years Edition
Thank you very much for reading!
Here's to catching up in Düsseldorf later this week!