Hi! Hope you had a good weekend!
I had a relaxed Saturday & got back out and raced cyclocross today.
I was stoked to have Simon from Hotel Saint Roch along with two Italian homies from Berlin, Nico Bonanno & Stefano Zotti join the ride to the race too! Thanks for the cheers, guys! And thank you to my friend Seb for cheering too! More about their debut at the Amsterdam Cross Series is below!
Ok, I'm bringing back the intro inspiration list! Check out this one from Farnam Street some weeks ago:
What's the difference between professional high achievers and amateur daydreamers? – Shane Parrish
Here are 11 ways professionals show out when amateurs just show up:
- 🔄 Amateurs have a goal, Professionals have a process.
- 🧑🍳 Amateurs react, Professionals prepare.
- 🔭 Amateurs go fast, Professionals go far. (this week's subject line reminded me of this one!)
- 🎓 Amateurs think knowledge is power, Professionals pass on wisdom and advice.
- ⏳ Amateurs focus on the short term, Professionals focus on the long-term.
- 📅 Amateurs show up inconsistently, Professionals show up every day.
- 🤔 Amateurs think in absolutes, Professionals think in probabilities.
- ✨Amateurs think disagreements are threats, Professionals see them as an opportunity to learn.
- 📄 Amateurs think they are good at everything, Professionals understand their circle of competence.
- 🗣️ Amateurs see feedback and coaching as someone criticizing them, Professionals seek out feedback because they know that's how they get better.
- 📈 Amateurs value isolated performance. Think about the receiver who catches the ball once on a difficult throw, Professionals value consistency. They want to catch the ball in the same situation 9 times out of 10.
Some good food for thought to start the week!
Lastly, this week's newsletter subject line was inspired by Boru McCullagh's West Bengal road sign snaps. His images & videos from his 8 month ride around the world are inspiring to say the least! Read more about his ride here.
wishing you a great week ahead,
Jon
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📷: Header image: Twotone 8yr sticker pack w/ Paul vd Zwaard art
Cycling
Radavist 2022 Philly Bike Expo Coverage
Great coverage of the 2022 Philly Bike Expo with John's part two featuring a collection of custom bikes on display at the show.
I'm determined to come back in '23!
Gary Fisher: "If you’re an amateur in this business now you’re out"
Gary dropping some knowledge!
“The teams are well budgeted now and doing well by demographics that felt alienated before,” says Gary. “We’re becoming professionals now. I tell you this, if you’re an amateur in this business now, you’re out – that’s the handwriting on the wall. There’s a lot of very intelligent people coming into the bike world and I welcome them, I’d sooner have them with us than against. For the old school thinkers that’s going to mean putting up more to compete on marketing. Automobile companies have made marketing work, now is the time for the bike industry to do even better. Companies must put up real budgets; so far they are 5% of expenditure, that’s not enough, it’s 20-60% for software companies.”
More knowledge from my friend Bastian Dietz on the CyclingIndusty.News podcast too! Great one, Basti!
Maats x Wahoo Crank it up: Nov 11
Friday November 11th, starting 19:00hrs The greatest indoor cycling competition is back! Three years after Maats & Wahoo organized the successful Crank it up competitions at the Amsterdam store location, they're back and are now organizing this power competition at their Utrecht store!
Ideas
MyHelmet | Studio MOM
Bicycles are a sustainable alternative to cars. But the bicycles themselves are usually not produced very sustainably. That is why StudioMOM trains companies in the bicycle industry to adopt circular business practices via the CIRCO method.
Like bicycle helmets... For safety reasons, you have to replace them every 3 years. This creates a waste stream of a hard-to-recycle, glued-together mixture of foam and plastic. Would it be possible to develop a helmet that is less harmful to our planet?
Germany introduces unlimited train travel for £1.40 a day
The digital Deutschlandticket, price €49, is intended ‘to cut CO2 emissions.
This is a brilliant follow-up to the 9 Euro ticket of the summer!
Your Guide to Getting the Perfect Tire Pressure on Every Ride
Great long-read on tire pressure featuring some great insights from Josh Poetner of SILCA. : )
Friends
💥 Breaking Binaries 💥 The first openly non-binary person to race at the @amscrosscomp
My friend Seb was the first openly non-binary person to race at the @amscrosscomp today! 🏳️⚧️
Here is some of what they had to say about it:
"[...] Having safe spaces and representation at local level for racing and cycling clubs is important for trans and non-binary people, as well as other marginalised groups.
If you want to make steps towards better inclusivity at your club, @prideandsports (NL) and @all.in.racing (U.K.) can support you "
I agree with you Seb that more bums on bikes is a good thing!
Carlton Reid's Forbes' article on Max Leonard's new Jobst Brandt Kickstarter
"Ride bike!" is the title of a proposed new book about Jobst Brandt, the American maverick who inspired such bicycle industry innovations as slick tires and the handlebar-mounted bicycle computer.
Great article about my friend Max Leonard's new project that I mentioned here last week.
The Standert Umlaufbahn | Fixed Gear ripping through Berlin
"Fast on the track, fun in the streets.
Fixed gear ist most probably the purest form of cycling and at the same time the most playful. The city turns into a playground."
Great to see our friends at Standert staying fixie!
Radness
The Bicycle Film Festival in Amsterdam | Dec 2-4
For three days, you can enjoy a selection of films curated with a focus on bikies selected from applications from well-known filmmakers from around the world. Many of the films are selections for film festivals and platforms such as Sundance, Cannes, Academy Awards (Oscars), Locarno, San Sebastian.. This year's edition is hosted by MOVE Amsterdam and Ride Out with a program filled with films, music, races, group rides, and panel discussions.
The Bicycle Film Festival has been celebrating "cycling" through art, film, and music for 22 years and has already traveled to 100 cities worldwide reaching an audience of millions. Founded in New York by Brendt Barbur, the Festival is now coming back to Europe, to the cycling city of the world, Amsterdam.
Get your tickets here: twotoneams.link/bff-tickets
Mark your agenda to celebrate Twotone turns 8 on Dec 2!
