Fara Cycling

Description

Fara Cycling from Norway came to us to help them launch their new all road bike, the F/AR. We were able to generate a lot of buzz around the launch itself. Big international cycling media picked it up and we were able to generate a wave of attention in lifestyle media that thought the bike was so cool, they just started posting stories about the bike once they read about it in cycling media.

 

Fara Cycling
Categories
  • Current
  • Cycling
  • PR
Tags
  • bikepacking
  • Cycling
  • minimalist
  • Norwegian