Shimano recently launched their newest premium e-bike component system, the Shimano Steps 6100. This component system is designed for your daily commute and to long trips through the countryside, without breaking a sweat.


Twotone helped Fusion Media Services organize a two-day event where journalists, cycling fanatics and influencers were invited to test out the new component system. The day consisted of breakfast, a product launch, a tour through Amsterdam and lunch. During the tour, we visited cycling related highlights and the guests had the chance to test the bike to the fullest.

  • Cycling
  • Event planning
  • PR
  • E-bikes
  • Shimano Steps E6100