JON WOODROOF
founder
Jon has a passion for the cross section of where cycling, startups and sales meet. He has 10 years of competitive cycling experience from the streets dodging traffic in alleycats to track sprinting internationally to amateur road racing and criteriums to digging deep in Dutch mud racing cyclocross. For Jon, “it all comes back to the bike.”
Jon has sold to companies across industries like L&D/HR, App/Software Consulting, Translation and Localization and even B2C selling in the cycling industry back when he ran his own bike shop.
GUY VAN KOOLWIJK
pr & online creative
Growing up in the Netherlands you can rest assured that you end up with a preference for cycling. Whether it’s for your daily commute or to clear your mind, Guy loves it either way. Now, living in Lisbon, he took the bike with him and when the rain doesn’t come pouring down, that’s what he uses to get around the city and to conquer the hills.
Working for Twotone makes it easy to share this passion for cycling with the world in a meaningful way. Building brands that actually add to communities and enhance peoples lives in ways unimaginable before. The world should be on a bike. Period!
And if you’re into downtempo electronic music check out Guy’s alter ego: Space Kadett
Paul Sneeboer
pr & content creative
Paul has always enjoyed riding his bike, back when he was a professional racer for a Portuguese team and now in less competitive ways. Just going out for a ride, do a small race at his hometown cycling club or travel with a 50-year-old bike to Italy for l’eroica, there are so many ways he enjoys the bike. Not just the riding, the pleasure of having a good coffee, beer or glass of wine with the group after the ride is just as important.
After completing his bachelor’s degree in Commercial Sports Economics he worked as an entrepreneur on his own clothing brand and organised cycling trips across Europe. With his experience on the brandside of pr and marketing, he is always looking for creative ways to add value for our clients.
KRISTY GABRIEL
connection creative
Kristy has experience in crafting corporate messaging and launching products for large companies such as Microsoft and IBM, as well as driving corporate communications for several music/technology start-ups based in her hometown of San Francisco.
In Amsterdam, she managed two EDM indie record labels, DJs and vocal performers. Currently, Kristy enjoys copywriting and translating for clients such as Wayne Parker Kent.
REI MIYOSHI
was an intern at Twotone in 2019 & 2020. He brought a lot of spirit to our team.
He will forever have a special place in our hearts and we’ll think of him on all our rides.
We wrote a bit about Rei here, as he tragically passed away in July 2020.
Even at 22, Rei was already renowned the world over in the cycling scenes of Asia & Europe.
He will always be missed by so many but his spark will continue to inspire us all forever.
