JON WOODROOF
founder
Jon has a passion for the cross section of where cycling, startups and sales meet. He has 10 years of competitive cycling experience from the streets dodging traffic in alleycats to track sprinting internationally to amateur road racing and criteriums to digging deep in Dutch mud racing cyclocross. For Jon, “it all comes back to the bike.”
Jon has sold to companies across industries like L&D/HR, App/Software Consulting, Translation and Localization and even B2C selling in the cycling industry back when he ran his own bike shop.
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GUY VAN KOOLWIJK
pr & online creative
Growing up in the Netherlands you can rest assured that you end up with a preference for cycling. Whether it’s for your daily commute or to clear your mind, Guy loves it either way. Now, living in Porto, he took the bike with him and when the rain doesn’t come pouring down, that’s what he uses to get around the city and to conquer the hills.
Working for Twotone makes it easy to share this passion for cycling with the world in a meaningful way. Building brands that actually add to communities and enhance peoples lives in ways unimaginable before. The world should be on a bike. Period!
And if you’re into downtempo electronic music check out Guy’s alter ego: Space Kadett
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FRANK VAN DER SMAN /
pr & content creative
Frank is a retired ultra-distance cyclist with a background in the field of brand identity and design. Having interned at the Rapha HQ in London, being closely involved in the founding of Meesterknecht (bike shop and cafe, Amsterdam) and Lester Cycles (frame-builder) he has developed a broad skill set applicable to many Twotone projects.
From content creation, shooting photo’s and video’s, to making complete visual identities, including graphics and illustrations. As well as extensive experience with (event/ shoot) production and straight-up PR work. His biggest cycling achievements include a Paris-Brest-Paris 60 hour finish and a top-20 Transcontinental Race finish.
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RENATE MATROOS
pr & sales
Renate has a background in small business and retail management and is currently focusing on PR and sales.
Over her time at Twotone she has worked with different brands in different industries like fashion, cycling and the startup scene. Securing coverage in targeted magazines such as Vogue, Elle and Flair is her strong point, but just as easily she’ll connect you to big media outlets or the right influencers.
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KRISTY GABRIEL
connection creative
Kristy has experience in crafting corporate messaging and launching products for large companies such as Microsoft and IBM, as well as driving corporate communications for several music/technology start-ups based in her hometown of San Francisco.
In Amsterdam, she managed two EDM indie record labels, DJs and vocal performers. Currently, Kristy enjoys copywriting and translating for clients such as Wayne Parker Kent.
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ALEKSANDRA SHESHMINI
intern
Aleksandra is our intern who is working on making our co-working space ‘’WorkSpace 6’’ even better. Her great interest in social economic and political realities inspired her to study International and European Studies with a focus on economics at the University of Macedonia. She had taken part in numerous youth exchanges of Erasmus+ and youth summer camps of Friedrich Ebert Stiftung, and Thessaloniki International Student Model United Nations. As a passionate activist in the issues of Human Rights, she actively participates as a coordinator of the youth team of Amnesty International of Thessaloniki, since 2013.
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Pictures by the great Keng Pereira
