JON WOODROOF
founder
Jon has a passion for the cross section of where cycling, startups and sales meet. He has 10 years of competitive cycling experience from the streets dodging traffic in alleycats to track sprinting internationally to amateur road racing and criteriums to digging deep in Dutch mud racing cyclocross. For Jon, “it all comes back to the bike.”
Jon has sold to companies across industries like L&D/HR, App/Software Consulting, Translation and Localization and even B2C selling in the cycling industry back when he ran his own bike shop.
GUY VAN KOOLWIJK
pr & online creative
Growing up in the Netherlands you can rest assured that you end up with a preference for cycling. Whether it’s for your daily commute or to clear your mind, Guy loves it either way. Now, living in Lisbon, he took the bike with him and when the rain doesn’t come pouring down, that’s what he uses to get around the city and to conquer the hills.
Working for Twotone makes it easy to share this passion for cycling with the world in a meaningful way. Building brands that actually add to communities and enhance peoples lives in ways unimaginable before. The world should be on a bike. Period!
And if you’re into downtempo electronic music, check out Guy’s alter ego: Space Kadett
KIKE MOLARES
pr & graphic design
Kike Molares comes from a humble family. Mum worked at the airport, dad was a teacher.
Dad got him into tales, stories, acting, and arts.
Mum taught him to work hard with a big smile on the face.
He grew up loving and respecting those who choose a different path. The ones who followed passion, ideas, and convictions. He played guitar, learned to surf, skate and climb.
His spare time was always around magazines, music, and books.
Music saved his life.
After high school, he was sure of what to do. Until he confronted the path and realized how wrong he was. Then he moved to the Pyrenees and prepared himself to become a mountain guide.
He always wanted to do his thing and set up his own business. Fed up of people telling him hippies didn’t understand the economy he graduated (with not too bad grades) in Business Management.
The music industry seemed like the next step. He moved to Barcelona and worked for The Project Music Company, where he learned to produce gigs – small gigs, medium gigs, big gigs.
Wanting to explore media, master another language, and out of respect for facts (and love for words), he moved to London and finished the Master in Journalism at Birkbeck College.
Three months after graduation he was landing in Berlin for his first Marketing job in a Start-Up. There he learned about hardware development, product, customers, and how important it is to earn the core users . He realized too that being creative was his path, since his ideas were frequently welcomed.
His next step was becoming Art Director and polish his Design skills, and Gordian Overschmidt gave him the opportunity at ODE.systems – a platform to improve decision making.
Last year he decided to enrol at GrowthTribe UX Cross-Functional Design Course.
Now he’s ready to put all his analytical capabilities, his creativity, and his background into the service of the cycling industry.
BRIGITA GRYGELYTE
pr & sales
Brigita moved to the Netherlands when she was 18 to study Business Administration in Vlissingen (of all the places!). There she bought a city bike and hasn’t stopped cycling ever since. Cycling is not only a way to get from A to B but also, a way to learn the culture, explore the city, transfer furniture/suitcases and even make friends.
After studying, she started her career in sales in Amsterdam after which she moved into PR and also actually moved to Eindhoven. She enjoys talking with journalists, connecting with her clients on being able to share their messages with the rest of the world.
On the personal note, Brigita is a dog fan (she had 13 dogs through her childhood) and a retired basketball player back in Lithuania.
KRISTY WOODROOF
connection creative
Kristy has experience in crafting corporate messaging and launching products for large companies such as Microsoft and IBM, as well as driving corporate communications for several music/technology start-ups based in her hometown of San Francisco.
In Amsterdam, she managed two EDM indie record labels, DJs and vocal performers. Currently, Kristy enjoys copywriting and translating for clients such as Wayne Parker Kent.
REI MIYOSHI
was an intern at Twotone in 2019 & 2020. He brought a lot of spirit to our team.
He will forever have a special place in our hearts and we’ll think of him on all our rides.
We wrote a bit about Rei here, as he tragically passed away in July 2020.
Even at 22, Rei was already renowned the world over in the cycling scenes of Asia & Europe.
He will always be missed by so many but his spark will continue to inspire us all forever.
