Helping close deals
& spin wheels

We’re an Amsterdam based agency stoked on
where startups, sales, PR and cycling meet.



How can we help you?

We work with startup teams to document, implement and scale outbound sales efforts

We work with smart brands to envision and execute online and on the ground activations

We focus on media relationships for clients to help tell their stories to the right audiences

See what we can do for you.

View our services

Latest posts

  • newsletter-no46

    Newsletter Nº46

    Yesterday was Father’s Day! One of my favorite things to do with my kids is share music with them. Specifically, music that made an impact on me.   When I read that Spotify is making us boring because algorithms shape music taste and we’re losing......

  • newsletter-no45

    Newsletter Nº45

    Despite taking the short 40km route of yesterday’s Retro Ronde van Vlaanderen, I’m still sore from hauling the tandem through train stations!   I attended the 10th annual Belgian tribute to cycling’s glory days on behalf of our client Brooks Nederland (Kruitbosch). It was a......

  • newsletter-no44

    Newsletter Nº44

    Empathy is the capacity to understand or feel what another being is experiencing from within the other being’s frame of reference. [wikipedia]   “That’s really the purpose of the talk today for me is this empathy of understanding the people that you’re working with. That’s......

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